Brand Tone

Luxurious & Comfortable, Eco-conscious & Responsible, Informative & Trustworthy, Relatable & Slightly Playful, Scandinavian & Minimalist

Brand Values

• •Quality & Comfort
• •Sustainability & Environmental Responsibility
• •Customer Well-being
• •Transparency
• •Innovation

Best Practices

• •Emphasize Sensory Language: Use words that evoke the softness, smoothness, and luxurious feel of Lyocell (e.g., "silky," "caress," "cloud-like," "gentle").
• •Highlight Eco-Credentials Clearly and Concisely: Integrate sustainability messaging naturally, focusing on benefits for both the customer and the planet (e.g., "sleep guilt-free," "kind to your skin and the earth").
• •Maintain a Balance of Luxury and Relatability: While positioning as premium, keep the language accessible and warm. Use storytelling elements, like the founder's inspiration, to connect on a personal level.
• •Incorporate the "Why": Remind customers of the mission beyond just selling bedding – improving sleep, promoting well-being, and environmental responsibility.
• •Visual Consistency is Key: Ensure all imagery and design elements align with the clean, modern, Scandinavian aesthetic, reinforcing the brand's identity alongside the copy.

Social Perception

Highly Positive, Trusted, Premium, Eco-Aware

Copy Examples

• •Headline: Sink into Sustainable Luxury. Experience Hit the Hay's Lyocell Bliss. Body: Crafted from 100% TENCEL™ Lyocell, our bedding isn't just incredibly soft, it's a choice for a better planet. Sleep soundly knowing you're wrapped in eco-friendly comfort. Discover the difference.
• •Headline: The Hotel Feeling, Every Night. At Home. Body: Why reserve that "just-checked-in" bliss for vacation? Hit the Hay brings the ultimate hotel luxury to your bedroom with our breathable, silky-smooth Lyocell sheets. Upgrade your sleep.
• •Headline: Softer Than Silk, Kinder to Earth. That's the Hit the Hay Promise. Body: Our Oeko-Tex certified Lyocell bedding is more than just a dream to sleep in. It's antibacterial, hypoallergenic, and made with love in Europe. For every order, we plant two trees. Sleep good, do good.
• •Headline: Redefining Bedtime. One Pillowfight at a Time. Body: We believe good sleep is serious business, but that doesn't mean we can't have fun. Hit the Hay offers innovative, incredibly comfortable Lyocell bedding designed in Sweden for your best night's rest.
• •Headline: Wake Up Refreshed. Naturally. Body: Experience the breathable, moisture-wicking magic of TENCEL™ Lyocell. Hit the Hay bedding keeps you cool in summer and warm in winter, for a deeper, more comfortable sleep.