Brand Tone

aggressive, defiant, and scientific

Brand Values

• •Unyielding Potency
• •Scientific Authority
• •Rebellion and Defiance
• •Extreme Results

Best Practices

• •Use Authoritative and Declarative Language
• •Embrace the "Us vs. Them" Narrative
• •Highlight Scientific Terminology
• •Focus on Extreme Benefits, Not Just Features
• •Maintain Visual and Textual Alignment

Social Perception

highly polarized. To its target niche of serious bodybuilders and supplement enthusiasts, it is seen as a revered, 'insider' brand that provides powerful formulas. To the broader public and more cautious consumers, it is widely perceived as a risky and controversial company.

Copy Examples

• •They Tried to Ban It. We Made It Better. Experience the Power They Don't Want You to Have.
• •This isn't your average protein shake. This is a scientifically-engineered anabolic catalyst designed for one purpose: explosive growth. Formulated with our Cyclosome™ delivery system for maximum absorption, it’s built for the athlete who refuses to settle. Not for beginners.
• •Your Plateau Is Officially Over.
• •Mediocrity is a choice. So is greatness. Our athletes know the difference. #HiTechPharma #NoExcuses #HardcoreSupplements
• •Hardcore Science. Unrelenting Results. This is the Evolution of Strength.