Tono de Marca

Aspirational, rustic, and heartfelt. The language is poetic and reflective, avoiding corporate jargon. It feels personal and intimate, as if shared from a friend or mentor who is deeply connected to their craft. Words like "sacred," "dreamiest," "simple," and "slow" are used to describe the lifestyle and work, creating an emotional and serene connection with the audience.

Valores de Marca

• •Slow & Intentional Living
• •Authenticity & Passion
• •Connection to Nature & Seasonality
• •Beauty in Simplicity
• •Family & Heritage

Mejores Prácticas

• •Lead with Story, Not with Product: Frame every offering within a personal narrative. Talk about why a certain flower was chosen or what a day on the farm felt like. This reinforces the brand's core value of authenticity.
• •Use a Sensory and Poetic Vocabulary: Employ descriptive, heartfelt language. Words like "luminous," "whisper," "heirloom," "sacred," and "sun-drenched" align with the existing tone. Avoid purely transactional or generic terms.
• •Embrace the "Imperfect" and the "Slow": Be open about the realities of farming—the hard work, the challenges, and the deliberate choice not to expand. This builds trust and reinforces the "slow living" ethos.
• •Speak from a Personal "I" or "We": Maintain the voice of the founder, Bess. Use a first-person perspective to make communications feel like a personal letter from the farm rather than a corporate announcement.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy always matches the rustic, beautiful, and serene quality of the brand's photography. The words should feel like they belong in the world the images create.

Percepción Social

The public perceives Hitchfoot Farm as a genuine and aspirational "slow flower" farm. Customers and followers are drawn not only to the high-quality, beautiful flowers but also to the lifestyle the brand embodies. It is seen as an authentic source of inspiration for gardening, simple living, and rustic aesthetics. Mentions from other professionals in the field position it as a respected and valued peer, particularly for its specialty tulips. The brand is viewed as both a business and the personal, creative endeavor of its founder, which fosters a strong, loyal following.

Ejemplos de Copy

• •Some flowers feel like heirlooms. The 'Old Penny' collection is a nod to things that last—rich, warm, and full of stories. We planted these bulbs with intention, dreaming of the coppery tones they’d bring to your spring gardens. Now, that dream is ready to be shared. Link in bio to bring this timeless beauty home.
• •Headline: "A Year of Flowers, Lived Slowly." Sub-headline: "Join our Flower CSA and receive a piece of the farm's magic each month. Embrace the beauty of every season, delivered from our fields to your home."
• •Subject: "Foraging for beauty, right in our backyard."
• •Name: The 'Morning Coffee' Tulip Collection. Description: "There’s a quiet magic to the first cup of the day. This collection is inspired by that feeling. A curated blend of soft creams, gentle apricots, and deep burgundies that unfold as slowly and beautifully as the morning itself. Perfect for the gardener who believes beauty shouldn't be rushed."
• •Headline: "It all starts with a single bulb." Body: "You don't need acres of land to cultivate beauty. Our dream started in a small garden, with a handful of seeds and a lot of love. Begin your own flower story with our curated bulb collections, chosen for the home gardener. Start small, grow beautifully. #HitchfootFarm #SlowFlowers"