Brand Tone

educational, serene, and trustworthy

Brand Values

• •Authenticity and Tradition
• •Purity and Natural Ingredients
• •Holistic Well-being
• •Quality and Efficacy
• •Transparency and Trust

Best Practices

• •Always aim to inform before you sell. Explain the "why" behind an ingredient or a formulation, referencing Ayurvedic principles to build authority and trust.
• •Employ words that evoke feelings of calm, nature, and balance. Terms like "harmony," "nourish," "balance," "pure," and "wisdom" will reinforce the brand's core identity.
• •Consistently mention the traditional methods and pure ingredients used. Highlighting the "handmade" or "slow-cooked" aspects can differentiate the brand from mass-produced competitors.
• •Frame the product benefits in terms of overall well-being. Connect physical health benefits (like stronger hair) to broader feelings of confidence and vitality.
• •The copy should always show reverence for the ancient science of Ayurveda. This demonstrates that the brand is a genuine custodian of this knowledge, not just a commercial entity capitalizing on a trend.

Social Perception

The general perception of the Hitayu brand is largely positive, with customers praising the knowledge of practitioners and the positive results from treatments and products. It is seen as a credible, legitimate, and reliable source for Ayurvedic solutions, dedicated to genuine Ayurvedic healing.

Copy Examples

• •In a world that never stops, find your calm. Our Brahmi-infused wellness solution is crafted from ancient Ayurvedic wisdom to help you manage stress and find mental clarity, naturally. Embrace tranquility.
• •Did you know that in Ayurveda, Bhringraj is called the 'King of Hair'? This powerful herb activates dormant follicles to encourage growth. Discover the ancient secret to stronger, healthier hair in our 3-in-1 Ayurvedic Hair Oil.
• •Purity in every bottle. Our products are handmade, following traditional Ayurvedic practices—no chemicals, no preservatives, just the healing power of nature. Experience the Hitayu difference.
• •Your journey to holistic health is a continuous path. As part of the Hitayu family, we want to offer you 15% off your next order to help you maintain balance and well-being. Thank you for trusting in the wisdom of Ayurveda.
• •Crafted from over 40 handpicked herbs and slow-cooked to perfection, Asvinoparasa is more than a supplement—it's a ritual. Sweetened only with jaggery and honey, this authentic blend supports your immunity and vitality, just as nature intended.