Brand Tone

Authoritative and Expert, Passionate and Enthusiastic, Educational and Illuminating, Meticulous and Quality-Focused, Artistic and Aesthetically Pleasing

Brand Values

• •Accuracy and Diligence
• •Quality Craftsmanship
• •Educational Impact
• •Passion for Storytelling
• •Aesthetic Excellence
• •Integrity and Timelessness
• •Customer Focus

Best Practices

• •Maintain an Educated yet Accessible Voice: Use clear, intelligent language that reflects the depth of research, but avoid overly academic or impenetrable jargon. The goal is to enlighten, not to alienate.
• •Emphasize the 'Story' and 'Discovery': Frame the products not just as data visualizations, but as keys to unlocking fascinating stories and insights hidden within history or complex subjects. Use words like 'uncover,' 'explore,' 'reveal,' 'narrative.'
• •Highlight Quality, Detail, and Craftsmanship: Consistently mention the meticulous research, design care, and high-quality production that goes into each print. This justifies the premium nature of the products.
• •Speak to the Passion of the Audience: Acknowledge the viewer's intelligence and curiosity. Connect with their interest in history, specific subjects, or the beauty of information design.
• •Balance Information with Visual Allure: Even in text-based copy, evoke the visual nature of the products. Use descriptive language that hints at the aesthetic appeal and the experience of engaging with the art. Words like 'captivating,' 'striking,' 'intricate,' 'beautifully rendered' can be effective.

Social Perception

Highly Regarded for Quality, Seen as Educational and Unique, Trustworthy and Reliable, Niche Authority, Prestigious Collaborations

Copy Examples

• •Headline: Uncover the Stories Woven into History. Body: At HistoryShots InfoArt, we meticulously research and design captivating visual narratives that bring complex histories to life. Explore our collection and discover art that informs and inspires. Call to Action: View Our Collections
• •Headline: Where Data Becomes Art, And History Speaks. Body: Each HistoryShots print is more than just a poster; it's a convergence of in-depth research, intricate data, and compelling graphic design. Own a piece that sparks conversation and deepens understanding. Call to Action: Explore Bestselling InfoArt
• •Headline: The Craft of Information: Decades of Dedication in Every Print. Body: Founded by historian and graphic designer Larry Gormley, HistoryShots is built on a passion for visual storytelling. Our award-winning graphics are crafted with immense care, ensuring a timeless piece for your home or office. Call to Action: Learn About Our Process
• •Headline: The Perfect Gift for the Curious Mind. Body: Searching for a thoughtful and unique gift? Our historical and data-driven art prints offer a fascinating journey through time and topics, from the evolution of airlines to the lineage of rock music. Call to Action: Find a Unique Gift
• •Headline: Visualizing Complexity: The [Specific Subject, e.g., American Civil War] Like You've Never Seen It. Body: Delve into the intricate details of [Specific Subject] with our expertly designed InfoArt. We transform extensive data into clear, engaging visuals that illuminate key events, figures, and connections. Call to Action: Shop [Specific Subject] Prints