Brand Tone

Reverent & Respectful, Educational & Informative, Authentic & Genuine, Passionate, Craft-Oriented & Appreciative of Quality

Brand Values

• •Historical Preservation
• •Authenticity
• •Craftsmanship
• •Storytelling
• •Uniqueness & Exclusivity
• •Legacy

Best Practices

• •Prioritize Storytelling: Every piece of copy should aim to tell a small part of the larger historical narrative connected to the product. Focus on the "Witness Wood®" and its journey.
• •Emphasize Authenticity and Origin: Always highlight that the wood is genuinely sourced from historical sites. Mention certifications or the provenance of the material whenever possible.
• •Use Reverent and Respectful Language: When discussing historical figures, events, or sites, maintain a tone of respect and significance. Avoid overly casual or flippant language.
• •Highlight Craftsmanship and Quality: Consistently mention the handcrafted nature of the products, the skill of the artisans, and the "Made in the USA" aspect to reinforce the premium value.
• •Reinforce the Mission: Regularly incorporate the "Keep History Alive" tagline or sentiment to remind the audience of the brand's core purpose and the value beyond the physical product.

Social Perception

Positive, Niche & Specialized, Trustworthy, Premium, Mission-Driven

Copy Examples

• •Headline: Hold a Piece of the Past. Body: Introducing The Historian Fountain Pen, meticulously handcrafted from authentic Witness Wood® salvaged from [Specific Historical Source]. Each stroke connects you to the stories etched in time. Own more than a pen; own a legacy. Keep History Alive.
• •Headline: Crafted by History, For You. Body: Our [Product Name, e.g., USS Constitution Rollerball] isn't just made; it's born from history. Salvaged wood that once witnessed pivotal moments, now shaped by master artisans in the USA. A unique gift, a timeless heirloom.
• •Headline: Don't Let Their Stories Fade. Body: At History Salvaged, we rescue precious Witness Wood® from being lost forever. From the decks of historic ships to the timbers of iconic landmarks, we transform these relics into exquisite pens and gifts, ensuring their tales endure. Discover the collection and help us Keep History Alive.
• •Headline: The Weight of History in Your Hand. Body: Feel the connection. Our [Specific Pen, e.g., Gettysburg Witness Wood Pen] is handcrafted from wood that stood silent witness to [Specific Event]. Each piece is unique, carrying the authentic grain of its past. A truly meaningful collectible for the discerning historian.
• •Headline: More Than a Gift, It's a Conversation with Time. Body: Looking for a gift that resonates? History Salvaged offers handcrafted heirlooms that tell a story. Each pen, cufflink, or ornament is made from genuine Witness Wood®, a tangible link to America's rich past. Give a gift that truly keeps history alive.