Brand Tone

Informative & Educational, Appreciative & Passionate, Authentic, Refined, Trustworthy, Specialist

Brand Values

• •Historical Authenticity: Dedication to reproducing historical items accurately.
• •Quality Craftsmanship: Emphasis on "Fine Art Giclee Prints" and high-quality materials.
• •Preservation & Access: Making historical imagery accessible to a wider audience.
• •Discovery & Exploration: Encouraging customers to explore the past through their collection.
• •Aesthetic Appreciation: Valuing the artistic and decorative merit of historical prints.
• •Knowledge Sharing: A commitment to educating customers about the context of the pieces.

Best Practices

• •Prioritize Historical Accuracy: Always ensure that any historical facts or context provided are correct. This builds trust and reinforces the brand's authority.
• •Use Refined and Evocative Language: Employ a vocabulary that reflects the historical nature and artistic quality of the products (e.g., 'meticulous,' 'archival,' 'bygone era,' 'vibrant,' 'detailed panorama'). Avoid slang or overly casual phrasing.
• •Emphasize Quality and Craftsmanship: Regularly mention the 'Fine Art Giclee' process, archival materials, and attention to detail in reproductions to underscore the value proposition.
• •Speak to the "Why": Connect with the audience's passion for history, discovery, personal heritage, or unique decor. Explain not just *what* the item is, but *why* it's special or significant.
• •Create a Simple Style Guide: Document key tonal attributes (e.g., 'informative yet evocative,' 'respectful of history'), preferred terminology (e.g., 'print' vs. 'poster' in certain contexts), and a list of 'do's and don'ts' to ensure consistency across all platforms and writers.

Social Perception

Customers & Enthusiasts: Likely perceive Historic Pictoric as a reputable and knowledgeable source for high-quality, authentic historical reproductions. They are seen as specialists in their niche, offering unique items that appeal to history buffs, decorators looking for distinctive pieces, genealogists, and those with a nostalgic connection to specific places or times. General Public (Aware of the brand): Those who encounter the brand would likely see it as an interesting online store for unique wall art with a historical theme. The perception is that of a serious, reliable provider rather than a trendy or mass-market retailer. The brand likely appeals to individuals seeking items with depth, story, and character.

Copy Examples

• •Product Description (Website): "Journey back to 1888 with this meticulously reproduced map of Boston. Rendered on archival-quality paper using the Giclee printing process, every street and landmark is captured with stunning clarity, offering a window into the city's rich past. A perfect piece for the discerning historian or lover of vintage cartography."
• •Social Media Post (Instagram - showcasing a vintage travel poster): "Dreaming of the Italian Riviera? This vibrant 1920s travel poster evokes the glamour and allure of a bygone era. Imagine the stories it could tell! Explore our collection of vintage travel art and bring a touch of historic wanderlust to your walls. #VintageTravel #ItalianRiviera #ArtDeco #HistoricPictoric #WallArt"
• •Email Newsletter Snippet (New Arrivals): "Dear History Enthusiast, This week, Historic Pictoric is proud to unveil newly acquired prints from the American West, including rare panoramic maps and evocative photographs from the late 19th century. Discover the spirit of exploration and the detailed artistry that brings these historical moments to life."
• •Facebook Ad Copy: "Own a Piece of History. Historic Pictoric offers authentic, museum-quality reproductions of vintage maps, historic photos, and classic posters. Perfect for your home, office, or as a unique gift. Explore our curated collections today."
• •About Us Snippet (Website/Social Profile): "At Historic Pictoric, we are passionate about bringing history to life. We meticulously source and reproduce fascinating maps and images from archives around the world, ensuring each Giclee print captures the detail and character of the original. Explore, discover, and connect with the past."