Brand Tone

nostalgic, commemorative, and personal

Brand Values

• •Authenticity
• •Preservation of History
• •Personal Connection & Memorabilia
• •Customer Satisfaction
• •Quality & Presentation

Best Practices

• •Focus on "Story" and "Memory": Use words that evoke nostalgia, personal history, and the significance of past events. Terms like "relive," "discover," "cherish," "unforgettable," "legacy," and "journey back" can be powerful.
• •Emphasize Authenticity and Rarity: Consistently highlight that the newspapers are "original," "genuine," and "authentic." Mention the extensive archive to build credibility.
• •Highlight the "Gift" Aspect: Frame products as unique, thoughtful, and personal gifts perfect for special occasions. Use language that speaks to the joy of giving and receiving such a unique item.
• •Maintain a Respectful and Commemorative Tone: Given the historical nature of the products, the tone should always be respectful, especially when dealing with potentially sensitive historical dates. The feeling should be one of honoring the past.
• •Visual Consistency: Ensure that the visual elements used alongside the copy (e.g., imagery on the website and social media) align with the nostalgic and high-quality feel of the brand. This includes classic typography and well-presented product photography.

Social Perception

Customers generally perceive Historic Newspapers as a source for unique and thoughtful gifts, particularly for significant birthdays and anniversaries. They are seen as providing an "unrivalled insight into the past."

Copy Examples

• •Headline: "Unlock a Day in History. Their Own Original Newspaper." Body: "Imagine holding a genuine newspaper from the very day they were born, or the day you said 'I do.' Give a gift that's more than just an item – it's a portal to the past, a cherished memory preserved in print. Perfect for milestones, anniversaries, or simply to show someone how special their story is." Call to Action: "Find Their Historic Date"
• •Headline: "The Day They Made Headlines. (Even if They Didn't Know It Yet)." Body: "Every birthday is a landmark. What was making news on theirs? Our authentic, original newspapers offer a captivating glimpse into the world on their special day, year after year. A truly personal gift that sparks conversations and relives memories." Call to Action: "Discover Their Birthday Newspaper"
• •Headline: "More Than a Gift, It's a Legacy." Body: "Searching for something truly unforgettable? Our beautifully bound newspaper books and original historic papers are tangible pieces of history, preserved for generations. Celebrate a life, an event, or a passion with a gift that tells a story." Call to Action: "Explore Unique Historical Gifts"
• •Social Media Post (Image: A beautifully presented newspaper in a gift box): Text: "That feeling when you give a gift that leaves them speechless. ✨ An original newspaper from a day that means the world. Who would you gift this unique piece of history to? #HistoricNewspapers #GiftOfHistory #UniqueGift #BirthdayGift #AnniversaryGift #CherishedMemories"
• •Email Subject Line: "A Timeless Gift for an Unforgettable [Occasion e.g., Birthday/Anniversary]" Body Snippet: "Step back in time with a genuine piece of history. Historic Newspapers offers original newspapers from their special day, beautifully preserved and presented. It’s not just news; it’s their story, waiting to be rediscovered." Call to Action: "Personalize Their Historic Gift"