Brand Tone

warm, whimsical, and heartfelt

Brand Values

• •Curation and Originality
• •The Joy of Gifting
• •Home as a Sanctuary
• •Personal Connection
• •Charm and Delight

Best Practices

• •Embrace Storytelling: Use narrative language in product descriptions and social media. Instead of just listing features, explain the feeling the product evokes or the story it could be a part of.
• •Use a "Heartfelt" Vocabulary: Consistently use words that align with the brand's values, such as treasure, cherish, story, magic, heartfelt, cozy, charm, delight, and unique.
• •Maintain a Warm and Personal Voice: Write as if you are speaking to a friend. Use a friendly, inviting, and slightly whimsical tone. Ask questions in social media captions to encourage engagement.
• •Connect Products to Occasions and Emotions: Frame products as solutions for expressing love, celebrating milestones, or creating a comfortable and personal space.
• •Ensure Visual and Textual Harmony: All copy should align with the brand's visual identity. If the photos are warm, cozy, and charming, the text must reflect the same feeling to create a cohesive and immersive brand experience.

Social Perception

Histoire de cœur is perceived as a charming and beloved local gift and decor boutique in Bulle. It is seen as a treasure trove of unique and original items, perfect for finding a special gift or a decorative piece for the home. The descriptions found on local business platforms praise its "warm and relaxed atmosphere" and the expert advice offered by the staff, painting a picture of a friendly and customer-oriented business. The lack of negative feedback in search results suggests a generally positive public perception, likely fostered by a pleasant in-store experience.

Copy Examples

• •It's more than a mug; it's the start of your morning story. Wrap your hands around our new ceramic collection and fill your day with warmth. Discover your new favorite in-store and online. #HistoireDeCoeur #MorningRitual #CozyHome
• •Every charm tells a chapter. Every bracelet holds a story. This delicate silver piece is waiting for you to fill it with memories. The perfect heartfelt gift for a loved one, or a beautiful way to celebrate your own journey. #WearYourStory
• •A Little Box of Heartfelt Treasures Just For You ✨
• •Your home is a story. Let us help you write it. From whimsical decor to unforgettable gifts, Histoire de Cœur offers a curated world of charm. Visit us on Grand-Rue 36 in Bulle or explore our treasures online. #FindYourTreasure #GiftFromTheHeart
• •Curated with love, for the stories you'll cherish.