Brand Tone

Passionate & Enthusiastic, Community-Oriented & Inclusive, Expert & Professional, Friendly & Accessible, Relatable & Humorous (on TikTok)

Brand Values

• •Passion for Sports: A genuine love for pickleball and tennis is the foundation.
• •Quality & Excellence: Providing high-quality products and striving for the best customer service and consumer experience.
• •Community & Inclusivity: Fostering a welcoming environment for all players, regardless of age or ability, and actively working to grow the sports communities.
• •Player Development & Support: Offering coaching, clinics, and resources to help players improve and enjoy the game.
• •Innovation: Providing "innovative game improvement gear" and integrating new approaches like cognitive training in events.
• •Leadership: Aiming to be the "most preferred online pickleball & tennis retailer and the best local retailer in Durham Region" and a leading pickleball company in Canada.

Best Practices

• •Always Lead with Passion: Whether it's about a product or an event, let the genuine enthusiasm for pickleball and tennis shine through.
• •Emphasize Community: Frame communications around "we" and "us," highlighting how HISPORTS brings players together and supports the sports community.
• •Balance Expertise with Accessibility: Provide knowledgeable advice and information in a way that is easy to understand and welcoming to players of all levels, from beginners to pros.
• •Be Inclusive in Language and Imagery: Ensure that marketing materials and social media content reflect the diversity of the player base and explicitly welcome everyone.
• •Adapt to the Platform, Maintain Core Values: While the tone might be more formal on the website and more casual on TikTok, the underlying values of quality, community, and passion for the sport should remain consistent across all channels.

Social Perception

HISPORTS Pickleball & Tennis is generally perceived as a key and respected organization within the Canadian, particularly Ontario, pickleball and tennis scenes. They are seen as a provider of quality gear, excellent facilities, and a significant organizer of events and tournaments that cater to various skill levels. The brand is associated with growing the sport, fostering community, and inclusivity through initiatives like para pickleball and junior programs. Their active social media presence helps maintain a connection with the community, projecting an image of a brand that is both professional and passionate about the sports they serve.

Copy Examples

• •Unleash your potential on the court! 🔥 Introducing the [New Paddle Name] – engineered for precision, power, and playability. Swing by HISPORTS or check us out online to feel the difference. Your game will thank you! #HISPORTS #Pickleball #Tennis #NewGear #GameChanger
• •Ready to elevate your game? Join our upcoming [Skill Level] Pickleball Clinic, led by top HISPORTS coaches! Learn new strategies, refine your technique, and connect with fellow players. Spaces are limited – register today and be part of our amazing community! [Link] #HISPORTSAcademy #PickleballClinic #TennisLessons #PlayerDevelopment
• •The HISPORTS Tour is BACK! 🏆 Get ready for thrilling matches, fantastic prizes, and an unbeatable community atmosphere. All skill levels welcome – because at HISPORTS, everyone gets a shot at glory. Sign up for the [Tournament Name] leg now and make your mark! #HISPORTSPickleballTour #TennisTournament #PickleballCommunity #CanadaPickleball #PlayHISPORTS
• •More than just a store, HISPORTS is a community built by sports lovers, for sports lovers. From top-quality gear to world-class facilities and coaching, we're dedicated to fueling your passion and helping you be your best on the court. Come find your perfect gear and be part of our game! #HISPORTSFamily #PickleballLife #TennisLove #CommunityStrong
• •(Video: Someone meticulously arranging their pickleball bag vs. someone just stuffing everything in) Two types of players getting ready for a match... which one are you? 😉 Either way, HISPORTS has all the gear you need (and the bags to carry it all... neatly or not!). #PickleballProblems #TennisHabits #SportsHumor #HISPORTS #GetYourGear