Brand Tone

Devotional, Sincere, Handcrafted, Artisanal, Personal, Caring, Inspirational, Hopeful, and Service-Oriented

Brand Values

• •Faith
• •Exceptional Quality
• •Service
• •Creativity
• •Communication
• •Customer-Focused
• •Spreading HIS Word

Best Practices

• •Always Root in Faith: Every piece of copy, whether a product description or a social media post, should subtly or overtly connect back to the core values of faith, hope, and love. Use language that resonates with a Christian audience.
• •Emphasize the 'Handcrafted' and 'Unique' Aspects: Highlight the artisanal nature of the products. Use descriptive words that convey quality, care, and the individual character of each item.
• •Maintain a Personal and Sincere Voice: Continue to share Brian's passion and the 'why' behind the business. Avoid overly corporate or impersonal language. Let the copy feel like it's coming from a place of genuine belief.
• •Incorporate Scripture and Inspirational Messages Appropriately: Weave in relevant Bible verses or faith-based reflections where suitable, ensuring they align with the product or message being shared.
• •Focus on the 'Why': Strengthening Faith and Spreading His Word: Remind the audience of the brand's mission beyond just selling products. Communicate how their purchase contributes to a larger purpose of supporting faith and outreach.

Social Perception

Customers likely perceive HisHolyCross as a genuine, faith-driven business offering meaningful, handcrafted religious items. The personal story of the owner likely resonates with customers seeking authenticity. The emphasis on quality craftsmanship would lead to an expectation of durable and aesthetically pleasing products. The charitable aspect (donations to missions) likely enhances the brand's positive perception among its target audience. Given the specific niche (Christian gifts), the primary audience likely shares the brand's core religious values.

Copy Examples

• •Each curve and grain in our Handcrafted Walnut Cross tells a story of faith and dedication. Lovingly made in our Northern Michigan workshop, this piece isn't just a decoration; it's a daily reminder of His enduring love and sacrifice. Bring His peace into your home. 🙏 #HisHolyCross #FaithInspired #HandcraftedWood #ChristianGifts #Devotion
• •Discover the 'Divine Grace' Epoxy River Cross: Where natural wood meets stunning epoxy artistry, this cross is a testament to God's beautiful creation and enduring hope. Each one is meticulously handcrafted by Brian, blending traditional woodworking with a modern touch to create a truly unique piece for your sacred space. Let it be a beacon of His love in your life. (Materials: [Wood Type], [Epoxy Color], Dimensions: X" x Y")
• •From a personal journey of finding faith to a workshop filled with the scent of cedar and prayer, HisHolyCross was born. Brian pours his heart and devotion into every piece, hoping to share the same comfort and inspiration that guides him. This week, explore our new collection of Bible Verse Signs, each etched with words of eternal promise. [Link to Collection]
• •Rustic Faith Bible Verse Sign: 'Be still, and know that I am God.' - Psalm 46:10. Hand-painted and crafted to bring a touch of serene inspiration to your home. A beautiful gift to share and deepen faith. #BibleVerseSign #ChristianDecor #HisHolyCross #HandmadeFaith #RusticHome
• •Share the Light of Faith. ✨ Our unique, handcrafted crosses and Christian gifts are made with prayerful intention to inspire and uplift. Each purchase supports missions and spreads His Word. Find a meaningful piece for yourself or a loved one at HisHolyCross.com. #Faith #Hope #Love #ChristianSmallBusiness #MadeWithPurpose