Brand Tone

Romantic & Sentimental, Enthusiastic & Playful, Gift-Oriented & Celebratory, Appreciative (towards customers)

Brand Values

• •Love & Connection
• •Uniqueness & Thoughtfulness
• •Customer Happiness & Satisfaction
• •Making Memories
• •Affordability (implied)

Best Practices

• •Always Center on Love and Connection: Ensure copy consistently revolves around themes of love, romance, partnership, and expressing affection. Use emotive words that evoke warmth and sentimentality.
• •Highlight Uniqueness and Thoughtfulness: Emphasize what makes each product a special and non-generic gift. Focus on personalization aspects or the curated nature of the items.
• •Maintain an Enthusiastic and Slightly Playful Voice: Inject excitement into product descriptions and social media posts. Make the shopping and gifting experience sound fun and joyful.
• •Speak Directly to the Gifter's Intent: Address the customer's desire to make their loved one feel special, appreciated, and loved. Frame products as solutions for expressing these feelings.
• •Use Clear, Relatable Language (with a touch of romance): Avoid overly complex jargon. The language should be easy to understand, warm, and inviting, much like a heartfelt conversation, but don't shy away from romantic phrasing and emojis where appropriate (especially on social media).

Social Perception

Positive Customer Experiences, Seen as a Go-To for Couple Gifts, Engaged TikTok Community, Reliable for Gifting

Copy Examples

• •Unlock a secret message of love. Our new QR Code Bracelet isn't just jewelry, it's a whispered sweet nothing they can wear every day. Scan to her heart. #HisAndHersPH #LoveLetters
• •Roses wilt, but her love is forever. Show it with our Galaxy Forever Rose – a timeless sparkle for your timeless love. The unique gift she’ll cherish, long after the special occasion. ✨ #EternalLove #GiftIdeasPH
• •Tired of the same old gifts? At HisAndHers.ph, we hunt down unique treasures that scream ‘I love you!’ from the rooftops (or at least, from the beautifully wrapped box!). Find something as special as your someone. #UniqueGifts #CoupleGoalsPH
• •Give him a reason to smile every time he reaches for his wallet. Our ‘To My Man’ leather wallet, with its heartfelt engraved message, is more than a gift – it’s a daily reminder of your love. He'll treasure it, and you! ❤️ #GiftsForHim #AnniversaryGiftPH
• •Valentine's is coming! Don't just say it, SHOW it! HisAndHers.ph has the perfect finds to make their heart skip a beat. From personalized keepsakes to romantic surprises, we’re your Cupid in a click! Shop now and make this Valentine’s unforgettable! #ValentinesGiftPH #HisAndHersLove