Brand Tone

Authentic & Traditional, Quality-Driven & Craft-Focused, Trustworthy & Sincere, Community-Oriented (Local Focus), Informative & Passionate

Brand Values

• •Quality
• •Tradition & Heritage
• •Craftsmanship
• •Authenticity & Naturalness
• •Local Connection

Best Practices

• •Emphasize Heritage and Craftsmanship: Consistently weave in the brand's long history (since 1948), family-run nature, and the "handmade" or "artisan" aspect of production in product descriptions, social media posts, and 'About Us' sections.
• •Highlight Ingredient Quality and Origin: Regularly mention the use of fresh, domestic (ideally locally-sourced or farm-raised) pork. If specific breeds or feed (like "Imo Pork") are used, feature this unique selling proposition.
• •Maintain a Respectful and Appreciative Voice: Whether interacting with customers online or describing products, use a tone that reflects a deep respect for the ingredients, the craft, and the customer. Politeness and sincerity are key.
• •Showcase Local Connection: Continuously reinforce the brand’s roots in Tsukuba, Ibaraki. Mention local certifications, participation in community events, or feature local scenery/culture where appropriate.
• •Be Transparent and Informative: Share details about the production process (e.g., smoking methods, curing times, natural casings) to educate consumers and build trust. Clearly label additive-free products to cater to health-conscious consumers.

Social Perception

High-Quality Products, Artisanal & Trustworthy, Gift-Worthy, Local Gem, Dedicated & Passionate Owners

Copy Examples

• •Headline: Taste the Tradition: Ham Crafted with Passion Since 1948. Body: For over 75 years, Ham Kobo HISAMATSU has been dedicated to the art of handmade ham. Using only the freshest, locally sourced pork from Tsukuba and time-honored methods, every bite is a testament to our family's commitment to quality. Experience the difference true craftsmanship makes.
• •Headline: From Our Farm to Your Table: The Freshest, Most Flavorful Ham. Body: We believe the best ham starts with the best ingredients. That's why we use pork raised with care, ensuring unparalleled freshness and taste. Our award-winning hams and sausages are a celebration of local Ibaraki goodness, handcrafted just for you.
• •Headline: Award-Winning Flavor, Traditionally Made. Body: Recognized at the prestigious IFFA German International Meat Contest, our hams are a mark of global quality. Yet, our methods remain rooted in tradition – slow-cured, naturally smoked, and made with the artisan's touch. Savor the rich, authentic taste that has defined Ham Kobo HISAMATSU for generations.
• •Headline: More Than Just Ham, It's a Piece of Tsukuba Heritage. Body: As a certified "local production for local consumption" store in Tsukuba, we're proud to share our region's bounty. Our handmade hams and sausages are crafted with ingredients and passion from our community. Bring home the authentic taste of Ibaraki.
• •Headline: Simple Ingredients, Extraordinary Taste. The HISAMATSU Promise. Body: We let the quality of our domestic pork and traditional techniques shine. Many of our products are made with a focus on natural flavors, with additive-free options available. It’s the simple, honest goodness that makes our ham a family favorite.