Brand Tone

Passionate, proud, authentic, expert, and trustworthy, reflecting a dedication to traditional craftsmanship and uncompromising quality.

Brand Values

• •Uncompromising Quality
• •Artisanal Craftsmanship
• •Natural & Pure
• •Heritage & Family
• •Customer Delight

Best Practices

• •Lead with Quality: Always begin with the core message of superior ingredients and taste. Use descriptive, sensory words like "aromatic," "juicy," "tender," and "richly marbled."
• •Tell the "Why": Don't just say it's handmade; explain why it matters. Talk about the time-honored techniques, the founder's expertise, and the choice of specific ingredients. This builds value beyond the product itself.
• •Embrace the Heritage: Regularly reference the family-run nature of the business, the connection to their farm, and the natural beauty of their location in Tsukuba. This reinforces authenticity and trustworthiness.
• •Educate Your Audience: Use copy to gently educate customers on what makes your product different. Explain terms like "additive-free," "natural casing," or "cherry wood smoked" to help them appreciate the craft.
• •Maintain a Proud, Yet Humble, Tone: Write with confidence about your award-winning products, but frame it as a passion for delivering the best possible experience to the customer. Let customer testimonials and reviews share the most enthusiastic praise.

Social Perception

Customers perceive Ham Kobo HISAMATSU as a premium, high-end artisan producer and a local gem. Its products are seen as a worthwhile 'occasional splurge' or special treat, with quality that justifies the price, leading to high trust and repeat purchases, often chosen for gifts.

Copy Examples

• •The sizzle in the pan is just the beginning. Our bacon is crafted from pigs we raise ourselves, slow-smoked over cherry wood for a flavor that mass production simply can't replicate. This isn't just bacon; it's a breakfast worth waking up for.
• •Tradition You Can Taste. From our family farm to your table, experience the award-winning difference of true artisan ham. Made with passion, patience, and purity.
• •Each sausage is a testament to our German-trained craft. We use natural sheep casings and a proprietary blend of German spices to complement the rich flavor of our 'Waton Mochibuta' pork. No fillers, no shortcuts—just pure, delicious sausage.
• •This week, we put extra care into a fresh batch of our signature loin ham. Cured for two full weeks and gently smoked, it's ready to transform your meal. Discover the taste that has won gold medals and the hearts of our customers.
• •Give a gift that tells a story of quality and craftsmanship. Our curated gift sets are more than just delicious ham and sausage; they're an experience of authentic flavor, perfect for those you value most.