Brand Tone

Passionate, Knowledgeable & Authoritative, Community-Focused & Engaging, Results-Oriented, Direct & Authentic

Brand Values

• •Quality
• •Effectiveness/Success
• •Passion for Angling
• •Innovation & Research
• •Customer Satisfaction & Connection

Best Practices

• •Speak the Angler's Language: Use terminology and references that resonate with experienced carp anglers, but ensure clarity for those less experienced. Show understanding of their challenges and aspirations.
• •Always Emphasize Quality and Effectiveness: Whether describing a product or sharing a story, subtly weave in the high quality of ingredients and the proven results of the baits. Back up claims with evidence where possible (e.g., customer testimonials, catch photos).
• •Let Passion Shine Through: Allow genuine enthusiasm for carp fishing to infuse the copy. Use vivid language that conveys the excitement of the sport and the satisfaction of a good catch.
• •Foster a Sense of Community: Encourage interaction, ask questions, and celebrate customer successes in your copy. Position the brand as a knowledgeable partner in their fishing journey.
• •Maintain Authenticity, Especially in Direct Channels: When speaking as Thomas Hirschbauer (e.g., on video or in direct messages), maintain a genuine, down-to-earth, and expert tone. Avoid overly corporate or impersonal language. His direct engagement seems to be a strong asset.

Social Perception

Positive among Carp Anglers, Respected in the Austrian/German Carp Scene, Trustworthy, Engaged and Approachable

Copy Examples

• •Headline (Results-Oriented, Passionate): More Than Just Bait. It's Your Next Personal Best. Fuel your passion with Hirschbauer Baits – crafted for anglers who demand results.
• •Product Description Snippet (Knowledgeable, Quality-Focused): Engineered with scientifically selected attractants and years of on-the-bank research, our Koki Boilies deliver consistent performance. The unique blend of birdfood, tigernut meal, and water-soluble peptides ensures high digestibility and potent attraction, even for the wariest carp.
• •Social Media Post (Community-Focused, Engaging): Another incredible catch using the [Product Name] range! 🎣 Big congrats to @[CustomerTag] on this stunning mirror carp! What are your go-to Hirschbauer Baits for these conditions? Share your tips below! #HirschbauerBaits #CarpFishing #CommunityCatch
• •About Us Snippet (Passionate, Values-Driven): At Hirschbauer Baits, carp fishing isn't just a business, it's in our DNA. Driven by an unrelenting passion for the sport and a commitment to unwavering quality, we develop baits that we confidently use ourselves. Your success is our ultimate reward.
• •Video CTA (Direct, Authentic - for TikTok/YouTube): That's the difference quality bait makes! Want to see results like this on your next session? Head over to hirschbauer-baits.com – link in bio – and grab the gear that gets the bites! #HirschbauerBaits #CatchMoreCarp #FishingTips