Brand Tone

Passionate, Knowledgeable, and Community-Centric

Brand Values

• •Quality & Efficacy
• •Tradition & Innovation
• •Customer-Centricity
• •Value for Money
• •Authenticity

Best Practices

• •Speak Angler-to-Angler: Always use a passionate and authentic tone. Use the informal "you" and language that resonates with the angling community. Avoid overly corporate or sterile marketing-speak.
• •Lead with Proof, Not Just Promises: Center the marketing narrative around real customer success stories and catch photos. Phrases like "The results speak for themselves" are powerful when immediately followed by evidence (e.g., "Over 650 catches of 20kg+ carp").
• •Balance Tradition and Tech: Consistently weave the brand's unique story into the copy. Mention the 30-year family heritage alongside the modern, scientific approach to reinforce the brand's unique position in the market.
• •Highlight the "Affordable Premium" Value: In headlines and product descriptions, consistently pair words like "Premium," "High-Quality," or "Scientifically-Developed" with terms like "Affordable," "Fair Price," or "Great Value." This directly addresses a key customer consideration.
• •Educate and Empower: Use blog posts, social media captions, and product descriptions to share knowledge. Explain *why* certain ingredients are effective or how to best use a product. This builds trust and positions the brand as an invaluable resource, not just a seller.

Social Perception

Hirschbauer Baits is perceived as a highly credible and effective brand within the German-speaking carp angling community. Customers and industry media view it as a producer of premium, scientifically formulated baits that deliver tangible results. The founder, Thomas Hirschbauer, is seen as a dedicated and knowledgeable figure who is genuinely invested in his customers' success. The brand's active community engagement and the celebration of customer catches have fostered a loyal following and created a perception of a brand that is "for anglers, by anglers."

Copy Examples

• •Tradition Meets Science. Catches Follow. For 30 years, the Hirschbauer family has known what carp want. Now, we've proven it in the lab. Our baits combine decades of experience with scientific precision to give you an edge on the water. The result? Just ask the 650+ anglers who landed 20kg+ carp with our baits last year.
• •Premium Baits Don't Have to Empty Your Wallet. Why choose between quality and price? We believe every passionate angler deserves the best. That's why we pack our boilies with high-quality proteins and proven attractants, all while keeping them affordable. More quality in your bait, more fish on your mat.
• •Your Next Personal Best is in This Bag. Freshly rolled. Packed with attractants. And tested by anglers who are as serious as you are. Our latest batch of boilies is ready to ship. Stop wishing, start catching.
• •We Don't Sponsor Pros. We Celebrate You. Our team isn't made up of sponsored celebrities. It's made up of anglers like you who trust our baits for every session. Tag us in your next catch photo—you are the proof our baits work. Join the Hirschbauer community.
• •The Science of the Bite. What makes a carp bite? We analyzed every detail, from protein content to dissolution rates, in partnership with leading labs. Our baits are engineered not just to attract, but to trigger a confident feeding response. Trust the research.