Brand Tone

Artistic & Passionate, Authentic & Transparent, Understated & Confident, Personal & Approachable, Evocative & Storytelling

Brand Values

• •Natural Purity & Uncompromised Quality
• •Artisanal Craftsmanship
• •Authenticity & Integrity
• •Creativity & Olfactory Art
• •Sustainability & Ethical Responsibility
• •Sensory Richness

Best Practices

• •Maintain an Authentic, Passionate Voice: Let the copy reflect Hiram Green's genuine passion for natural perfumery and his artistic approach. Share personal inspirations and insights into the artisanal process to maintain approachability.
• •Spotlight Natural Quality and Craftsmanship: Consistently emphasize the 100% natural origin of ingredients, the handcrafted, small-batch nature of production, and the resulting richness and complexity.
• •Use Rich, Evocative Language: Continue to describe scents and their inspirations with sensory, storytelling language that ignites imagination and conveys the artistic intent behind each perfume.
• •Educate with Understatement: Subtly highlight the unique aspects of all-natural perfumery—its complexity, its challenges, and its beauty—without being overtly didactic. Reinforce the brand's ethical and sustainable commitments.
• •Foster Community and Dialogue: Encourage interaction by sharing user experiences (with consent) and maintaining the perfumer's personal touch in communications where feasible, strengthening the bond with a discerning audience.

Social Perception

High-Quality Niche Luxury, Unique and Artistic Compositions, Pioneer in Modern Natural Perfumery, Intense and Evocative Scents, Respect for the Perfumer's Vision, Valued for Natural Integrity, Engaged and Discerning Audience

Copy Examples

• •Immerse yourself in the pure essence of nature. HIRAM GREEN: Exquisite, handcrafted perfumes born from 100% natural ingredients, designed to unfold with captivating depth. Discover the art of natural opulence.
• •Beyond fragrance, an olfactory narrative. Artisan perfumer Hiram Green meticulously crafts each scent, blending raw, natural essences into expressions of emotion and artistry. Wear a story.
• •Redefining natural perfumery. HIRAM GREEN offers scents of unexpected intensity and enduring character, proving that purity and potency can coexist beautifully. Experience the revolution.
• •Slowdive: A languid afternoon dream captured in scent. Notes of neroli, orange flower, tobacco blossom, and honeyed resins meld into a warm, exotic embrace. Handcrafted, naturally indulgent.
• •Crafted with conviction, worn with distinction. HIRAM GREEN perfumes are ethically sourced, 100% natural, and created in intimate batches for a truly personal touch. Pure ingredients, profound impact.