Brand Tone

Supportive, Accessible, Enthusiast-focused, Knowledgeable, Community-Oriented, Innovative, Modern, Helpful, and Responsive.

Brand Values

• •Accessibility
• •Quality
• •Customization & Personalization
• •Community Support
• •Innovation
• •Customer Satisfaction

Best Practices

• •Emphasize ease of assembly, especially for beginners.
• •Highlight the quality of components and PCBs.
• •Promote the responsive and helpful Discord community.
• •Showcase the 3D builder for customization.
• •Maintain transparency with fast shipping and order tracking.

Social Perception

Positive & Reputable, Go-to for Beginners, Reliable, Helpful Resource, Specialist in wireless, split, ergonomic keyboards.

Copy Examples

• •Build your dream keyboard, even with no soldering! Our kits and guides make it easy.
• •Experience the freedom of wireless with our custom ZMK-powered keyboards.
• •Join our Discord community for help, inspiration, and keyboard talk!
• •Customize your perfect ergonomic split keyboard with our 3D builder.
• •High-quality components, fast shipping, and a supportive community – that's the XYZ difference!