Brand Tone

empowering, confident, body-positive, and energetic

Brand Values

• •Empowerment & Confidence
• •Body Positivity & Inclusivity
• •Quality & Durability
• •Style & Comfort
• •Active Lifestyle
• •Sustainability

Best Practices

• •Focus copy on how the products make the customer feel (confident, strong, beautiful) rather than just listing product features.
• •Employ verbs and phrasing that convey movement, strength, and positivity (e.g., "unleash," "conquer," "ignite," "elevate").
• •Ensure all copy is inclusive and celebrates diverse body types. Avoid language that could be perceived as shaming or exclusive.
• •While the core message is empowering, don't be afraid to use a touch of lightheartedness or a playful "tease" that aligns with the brand name, especially in social media captions.
• •Speak the language of your target audience. Use user-generated content and testimonials to reinforce authenticity and build trust.

Social Perception

Positive customer feedback, focus on aesthetics, engaged community, value for money, brand recognition through influencers/collaborations, strong TikTok presence.

Copy Examples

• •Headline: Stop Dreaming About It. Scrunch It. Body: Our new collection just dropped, and it’s ready to lift more than just your spirits. Feel the confidence, embrace the curves. #HipTeaseBoost
• •Headline: Warning: May Cause Extreme Confidence. Body: The perfect fit, the ultimate support, and that look-back-at-it power. Slide into your HipTease and own the day, from the gym to the streets.
• •Headline: Your Curves. Our Craftsmanship. Unstoppable. Body: Engineered to flatter, designed to empower. Discover the HIP-FIT® difference and unleash your strongest, most confident self. Feel good, look incredible.
• •Headline: Less Adjusting, More Flexing. Body: Stay focused on your goals, not on your gear. Our stay-put designs mean you can move, stretch, and conquer without a second thought. #HipTeaseComfort
• •Headline: Don't Just Turn Heads. Tease 'Em. Body: Life’s too short for boring activewear. Elevate your look, boost your mood, and let your confidence shine through. Shop the latest arrivals now!