Brand Tone

Conscious & Caring, Friendly & Approachable, Informative & Transparent, Positive & Encouraging, Quietly Confident

Brand Values

• •Sustainability
• •Quality & Performance
• •Comfort
• •Ethical Practices
• •Customer-Centricity
• •Mindful Consumption / Slow Fashion

Best Practices

• •Ensure all copy consistently reflects hipSwan's core values of sustainability, comfort, quality, and ethical practices.
• •Address the customer with warmth and understanding. Use "you" and "your" to make it personal. Avoid overly technical jargon unless explaining specific benefits clearly.
• •Clearly communicate about materials, sourcing, and the benefits of products without overstating or making unsubstantiated claims.
• •Focus on empowerment, well-being, and the positive impact of choosing sustainable products. Avoid language that could be seen as exclusive or judgmental.
• •Ensure that the imagery and visual branding used alongside the copy align with the calm, natural, and high-quality feel that the textual tone aims to convey.

Social Perception

Highly Trusted, Ethically Minded Choice, Specialist in High-Quality Socks, Good Value for Money, Responsive and Customer-Focused

Copy Examples

• •Unwind in pure comfort and conscious style. Our new organic cotton loungewear is designed for moments of peace, kind to your skin and the planet. Softness that feels like a hug, sustainably made for your everyday bliss. #hipSwan #SustainableComfort #OrganicLoungewear
• •Find your flow, secure your stance. hipSwan grip socks offer unrivalled traction and breathable comfort with GOTS certified organic cotton. Focus on your practice, not your feet. #hipSwanPilates #GripAndGo #EcoActive
• •With every hipSwan order, you’re not just choosing comfort and style – you’re helping us grow a forest! 🌳 We’re proud to partner with TreeSisters, planting a tree for every purchase. Step by step, we’re making a difference together. #hipSwanCares #OneOrderOneTree #SustainableSteps
• •Experience the natural wonder of merino wool. Our latest sock collection offers exceptional warmth, breathability, and odour resistance – perfect for all your adventures. Ethically sourced, designed for performance, and crafted for your comfort. Discover the hipSwan difference. #MerinoMagic #EthicalActivewear #hipSwan
• •Tired of choosing between style, comfort, and sustainability? At hipSwan, we believe you deserve all three. Discover our range of eco-friendly activewear and loungewear, thoughtfully designed in the UK to feel good, look good, and do good. #hipSwanUK #SustainableStyle #ConsciousConsumer