Brand Tone

Aspirational & Evocative, Artisanal & Authentic, Feminine & Empowering, Conscious & Caring, Free-spirited & Bohemian

Brand Values

• •Sustainability & Eco-consciousness
• •Ethical Production & Fair Trade
• •Artisanship & Slow Fashion
• •Authenticity & Individuality
• •Feminine Empowerment
• •Connection to Ibiza & Nature
• •Passion & Purpose

Best Practices

• •Embrace Storytelling: Weave narratives around the inspiration behind collections, the artisanal process, and the Ibiza lifestyle. Every piece has a journey; share it.
• •Use Sensory & Evocative Language: Appeal to the senses by describing the feel of natural fabrics, the colors of Ibiza, and the feeling of freedom the clothes inspire. Words like 'sun-kissed,' 'ocean-breeze,' 'hand-touched,' 'soulful' can enhance this.
• •Highlight Values Consistently: Subtly integrate keywords related to sustainability, ethical production, slow fashion, and female empowerment in product descriptions, social media, and all communications.
• •Maintain an Authentic & Passionate Voice: Let Cecilia's founding vision and passion shine through. The copy should feel genuine, heartfelt, and connected to the brand's core mission.
• •Visual-Verbal Harmony: Ensure the tone of the copy perfectly complements the visual imagery used on the website and social media. The words should enhance the dreamy, bohemian, and natural aesthetic of the photos and videos.

Social Perception

Viewed as a brand that offers beautiful, unique, high-quality bohemian clothing with a commitment to ethical practices and sustainability. The Ibiza origin adds to its allure, evoking a sense of escape and a desirable lifestyle. Recognized as a key player in Ibiza's fashion scene, known for its 'hippy chic' or 'boho-chic' style.

Copy Examples

• •Headline: Woven with Sunshine, Worn with Soul. Body: Discover the Zamani collection – timeless pieces handcrafted in Ibiza from the earth’s finest gifts. Feel the freedom, embrace your spirit. #HippyChickIbiza #SustainableStyle #BohoDream
• •Social Media Post: Each stitch tells a story of tradition, each garment a whisper of Ibiza's timeless allure. Our artisans pour their hearts into creating pieces that celebrate your unique radiance. Wear your story. ✨ #ArtisanMade #SlowFashion #IbizaLove #FeminineEnergy
• •Product Description Snippet (for a flowy dress): Dance with the sea breeze in our ethically crafted [Dress Name]. Made from pure organic cotton, its flowing silhouette and hand-dyed details are an ode to the wild, free woman within. Embrace effortless elegance, consciously. #BohemianChic #EcoFashion #HippyChickSpirit
• •Email Newsletter Subject: Unlock Your Inner Goddess: New Arrivals from the Heart of Ibiza Preview Text: Timeless designs, sustainably made. Explore pieces that honour you and our planet.
• •Brand Story Snippet: Born from Ibiza's mystical energy and a passion for conscious creation, Hippy Chick Ibiza is more than fashion – it's a movement. We believe in beauty that gives back, in style that speaks of freedom, and in a world where every choice matters. Join our tribe. 🌿 #WearWithPurpose #HippyChickValues #IbizaInspired