Brand Tone

Friendly, Trendy, Helpful, Enthusiastic

Brand Values

• •Quality
• •Customer Service Excellence
• •Style & Fashion
• •Curation
• •Accessibility & Inclusivity
• •Responsiveness & Improvement
• •Community Focus

Best Practices

• •Develop a Simple Style Guide: Briefly document key tone words (e.g., Friendly, Trendy, Helpful, Enthusiastic), preferred emojis, level of formality (conversational but professional), and any common phrases or no-go words. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. Tailor your language and references to resonate with your target customer (women interested in current fashion, likely a mix of local and online shoppers).
• •Be Authentic & Human: Let the brand's personality shine through. Avoid overly corporate or generic language. Using "we" and directly addressing the customer ("you") can help.
• •Consistency Across Platforms: While the format might change (e.g., Instagram caption vs. email), the core brand voice should remain consistent. A customer should feel like they are interacting with the same brand whether they are on Facebook, Instagram, or the website.
• •Review and Refine: Regularly review your copy to ensure it aligns with the desired tone and values. Solicit feedback if possible. Language evolves, and so can your brand's voice, but changes should be intentional.

Social Perception

Stylish and reliable source for contemporary women's fashion, trusted fashion advisor, positive connection with audience, resonates well with the local community

Copy Examples

• •Instagram Post (New Arrival Dress): "Hello gorgeous! ✨ Spin into the new season with our brand new [Dress Name] dress! Perfect for [Occasion] or just because you deserve it! 😉 Tap to shop or visit us in Fort Frances! #HippoBoutique #NewCollection #MustHaveDress #ShopLocalFortFrances"
• •Facebook Ad (General): "Refresh your wardrobe with the latest must-haves from Hippo Boutique! 💕 We've thoughtfully curated a collection of trendy tops, chic dresses, and perfect accessories just for you. Quality fashion that fits your style AND your budget. Come say hi in-store or shop online 24/7! 👉 [Link to Website]"
• •Website Banner (Promotion): "Treat Yourself! 🎉 Get [Discount Percentage]% off all [Category, e.g., 'Tops'] this week only. Your new favorite outfit is waiting at Hippo Boutique! Shop now and shine. ✨"
• •Email Subject Line (New Collection): "👋 Hey Fashionista! Your Next Style Obsession Just Landed at Hippo Boutique!"...
• •Instagram Story (Behind the Scenes/Styling Tip): (Video of a staff member showing how to style a popular item) "Quick styling tip from your Hippo gals! 💖 Take our best-selling [Item Name] from day to night with just a few simple tweaks. How would YOU wear it? Let us know below! 👇 #HippoStyle #FashionTips #FortFrancesFashion"