Brand Tone

Nurturing, genuine, and earthy; friendly and personal, speaking directly to the customer's desire for safe and natural products; simple, clean, and effective, positioning the brand as a trustworthy guide.

Brand Values

• •Purity and Safety
• •Handcrafted Quality
• •Transparency
• •Sustainability and Ethics
• •Holistic Well-being

Best Practices

• •Lead with the 'Why': Always connect back to the founding story. Remind customers that the brand was born from a mother's love and a need for safe, chemical-free products. This reinforces authenticity and trust.
• •Use Nurturing and Grounded Language: Employ words like "nourish," "soothe," "pure," "goodness," "earth," and "holistic." This maintains the brand's caring and natural persona.
• •Emphasize 'Handmade' and 'Small Batch': This is a key differentiator. Highlighting the handcrafted nature of the products reinforces quality, care, and freshness in every piece of copy.
• •Be Transparent About Ingredients: Talk openly about the natural, organic, and ethically sourced ingredients. Educate the audience on the benefits of these components, positioning the brand as a knowledgeable and trustworthy resource.
• •Maintain a Personal and Relatable Voice: Write as if you are speaking to a friend. Use "we" and "our family" to create a sense of community and shared values. The story is personal, and the copy should reflect that intimacy.

Social Perception

High-quality, trustworthy, and effective clean skincare brand. Perceived as authentic, with the founder's personal story resonating, especially with mothers. Viewed as a 'soulful skincare' provider deeply connected to natural, back-to-the-earth values.

Copy Examples

• •Cocoon your skin in pure, mother-approved goodness. Our new Lavender Dream Whipped Tallow Body Butter is handcrafted in small batches, blending nature's finest ingredients to soothe and nourish. Because your family deserves skincare that's as honest and clean as your love.
• •From our garden to your skin. We believe in the power of nature, which is why we meticulously grow and harvest our own herbs. It's our promise of purity and potency, bottled just for you. #SeedToSkin #CleanBeauty
• •Be Fearless By Nature. Experience Mother Earth's gifts for your skin—simple, clean, and effective skincare for the whole family.
• •Tired of long ingredient lists you can't pronounce? We were too. That's why we created Hippie Sunflower Child - to offer skincare with transparency and love. Discover the difference of products made with ingredients you can trust.
• •Let your spirit glow. Our Free Spirit Rose Face Oil is a delicate blend of nature's best, designed to revitalize and nourish. Handmade with love, it’s the pure, potent ritual your skin has been waiting for.