Brand Tone

Whimsical, Creative, Passionate, Rebellious, Authentic, Transparent, Empowering, Confident, Friendly, and Engaging.

Brand Values

• •Sustainability
• •Individuality and Self-Expression
• •Creativity and Artistry
• •Quality and Timelessness
• •Community
• •Ethical Practices
• •Transformation

Best Practices

• •Embrace Whimsical Storytelling: Use descriptive and imaginative language that evokes a sense of adventure and creativity in all product descriptions, social media captions, and blog posts.
• •Champion Sustainability Authentically: Consistently highlight the eco-friendly aspects of the brand, from sourcing materials to the 'why' behind the mission. Share the journey of upcycled pieces.
• •Foster a Sense of Community: Engage directly and personally with followers on social media. Ask questions, respond to comments with genuine enthusiasm, and make them feel part of the Hippie Hued 'tribe.'
• •Empower Individuality: Craft messages that encourage customers to break free from trends and express their unique personalities through their clothing choices.
• •Maintain Visual Consistency: Ensure that all visual content (photography, graphics) aligns with the vibrant, colorful, and free-spirited aesthetic of the brand.

Social Perception

Positive and Admiring. Eco-Conscious Appeal. Unique and One-of-a-Kind. Inspiring. Community-Focused.

Copy Examples

• •Unleash your inner wild child. ✨ Our latest collection of upcycled treasures is here to add a splash of color and a dose of magic to your wardrobe. Shop sustainable, wear your story.
• •Dare to be different. Ditch the fast fashion noise and embrace a style as unique as you are. Each Hippie Hued piece is a rebellion stitched with love and recycled threads.
• •From forgotten fabrics to your new favorite outfit. We believe in the power of transformation and the beauty of a second chance. Discover the art of sustainable style.
• •More than just clothes, it's a movement. Join our tribe of free spirits championing conscious consumerism, one vibrant, handcrafted piece at a time. #HippieHued #SustainableRevolution
• •Confidence looks good on you (and the planet!). Our intentionally designed, upcycled pieces are made to empower your authentic self. Express freely, live colorfully.