Brand Tone

Whimsical, Heartfelt, and Approachable

Brand Values

• •Love for Animals
• •Joy and Positivity
• •Artistic Passion and Authenticity
• •Family and Small Business
• •Quality
• •Giving Back

Best Practices

• •Embrace Whimsy and Joy: Use playful, positive, and uplifting language. Words like "joy," "smile," "brighten," "whimsical," "charming," and "heartfelt" should be staples.
• •Highlight the Artist's Passion: Weave Lee Keller's personal story and her love for animals into descriptions where appropriate. This reinforces authenticity and the "heart" behind the brand.
• •Keep it Approachable and Friendly: Use a conversational style. Avoid overly formal or corporate jargon. Address the audience directly (e.g., "you," "your home").
• •Focus on the Animals' Personalities: When describing artwork, emphasize how it captures the unique expressions and spirit of the animals, connecting with the emotions of animal lovers.
• •Visually Match the Tone: Ensure that all visual content (photography, graphics) complements the vibrant, colorful, and happy aesthetic of the artwork itself, creating a cohesive brand experience.

Social Perception

Customers and the public generally perceive Hippie Hound Studios very positively. Reviews frequently describe the artwork as "adorable," "beautiful," "cute," and of "great quality." Buyers appreciate the lifelike quality of the animal portraits and how they capture the personality of the animals. There's a strong sentiment of the art bringing joy and being a good representation of beloved pets. The brand is seen as a source of unique, fun, and heartfelt gifts, particularly for animal lovers. The personal story of the artist and the family-run nature of the business likely contribute to a perception of authenticity and trustworthiness. The products are also seen in various retail outlets, which adds to their visibility and perceived legitimacy.

Copy Examples

• •Meet 'Whimsy the Westie'! Lee Keller's latest creation is here to fill your home with joy and that unmistakable Westie charm. Bring a smile to your face every day with this vibrant, heartwarming print. Perfect for brightening any corner!
• •Spill the eggnog, not the cheer! Our [Animal] Christmas Tea Towel, featuring delightful art by Lee Keller, adds a sprinkle of festive fun to your kitchen. Durable, adorable, and full of holiday spirit!
• •Look at this happy hound admiring their new Hippie Hound Studios portrait! We live for these moments. ❤️ Lee Keller pours her heart into every piece, hoping to capture that special twinkle in your furry friend's eyes. Share your happy spaces with #HippieHoundHappiness!
• •From a heartfelt passion for animals and art to your home! Hippie Hound Studios is a small family team in NC, lovingly creating pieces by artist Lee Keller that celebrate the furry, feathered, and finned friends who make our lives brighter. Every purchase supports our dream and brings a little more joy into the world.
• •Subject: A Wag-Worthy Dose of Happy Art Inside! 🐾 Snippet: Brighten your den with the whimsical world of Lee Keller! Discover colorful animal art that’s guaranteed to make you smile. Shop our latest collection of prints, home goods, and gifts – all made with love and a whole lotta happy.