Brand Tone

Personable, educational, and trustworthy, like a knowledgeable friend passionate about natural living, using clear and straightforward language with a balanced 'hippie dippie' approachability.

Brand Values

• •Health and Wellness
• •Transparency and Honesty
• •Family and Community
• •Efficacy and Quality
• •Simplicity and Sustainability

Best Practices

• •Lead with the "Why": Always connect the product back to the brand's origin story—the search for safe, effective products for their own family. This is your most powerful differentiator.
• •Educate, Don't Just Sell: Use every piece of copy as an opportunity to teach the customer something valuable, whether it's about an ingredient (tallow, hydroxyapatite) or the problem with a common chemical (fluoride, synthetic fragrances).
• •Embrace the "Personable Expert" Tone: Write as if you are a knowledgeable friend or family member sharing a passionate discovery. Use "we" and "our family" to maintain the intimate, trustworthy voice.
• •Highlight Simplicity and Efficacy: Juxtapose the simple, natural ingredient list with the powerful, effective results. Use customer testimonials to back this up whenever possible.
• •Keep it Grounded: While the name is "Hippie Dippie," the brand's message is practical and relatable. Avoid overly spiritual or "out there" language, and instead focus on the tangible benefits of a simple, natural lifestyle.

Social Perception

Genuine and high-quality small business, seen as a trustworthy source for non-toxic personal care, with products praised for effectiveness, especially for sensitive skin, and a strong resonance due to being a family-run business.

Copy Examples

• •Tired of mystery ingredients in your skincare? So were we. That’s why our Face Over Tallow Balm has only three: 100% grass-fed tallow, organic jojoba oil, and local beeswax. It's gentle, non-comedogenic, and deeply nourishing. Ready to get back to basics? #GoFullHippieDippie #TallowSkincare #NaturalMoisturizer #MadeInOhio
• •Your skin knows the difference between synthetic and natural. Our 'All Over' Tallow Balm was created for our own family when we couldn't find a moisturizer pure enough for our baby. It's powerful enough for dad's dry hands and gentle enough for baby's skin. Experience the difference of simple, effective skincare, handmade in Athens, Ohio.
• •Good for you. Good for your family. Radically natural skincare, handcrafted with love and ingredients you can actually pronounce. Welcome to Hippie Dippie Ohio.
• •Here’s how we make our best-selling 'Face Over' balm! We start with local, grass-fed suet and render it ourselves to ensure it's 100% pure. No weird stuff, ever. Just skin-loving vitamins and minerals. ✨ #TallowBalm #DIYSkincare #NonToxicBeauty #SmallFamilyBusiness
• •It's not just 'dippie,' it's effective. See what's new.