Brand Tone

Bold, Authentic, Spirited, and Relatable

Brand Values

• •Confidence and Empowerment
• •Individuality and Self-Expression
• •Authenticity and Craftsmanship
• •Community
• •Living Out Loud

Best Practices

• •Embrace the "Y'all": Use a friendly, Texan-inspired vernacular. Words like "y'all," "howdy," and casual contractions make the brand feel personal and approachable.
• •Tell the Story, Not Just the Specs: For every piece, go beyond the materials. Talk about the feeling it evokes, the confidence it inspires, or the tradition it represents. Frame products within a narrative of empowerment and adventure.
• •Lead with Confidence: Use strong, declarative sentences. Avoid hesitant language. The brand is about being bold, and the copy should reflect that with active verbs and unapologetic statements.
• •Mix Humor with Heart: Balance playful, witty copy with genuine appreciation for the artistry and community. Share a funny, relatable thought on TikTok, then write a heartfelt caption about the honor of working with Native artists.
• •Speak Directly to Your "Queen": Write as if you're talking to a confident friend. Use direct address ("You deserve only the finest," "Bring out the 'Southwest Queen' in you"). This creates a personal connection and reinforces the brand's empowering message.

Social Perception

Hippie Cowgirl Couture is perceived as a premier and trusted source for high-quality, authentic turquoise and Native American jewelry. It is seen as the "go-to" place for statement pieces that are both trendy and timeless, and highly respected within the Western fashion community. The owner's direct involvement fosters trust and loyalty, making the brand accessible and engaging, not elitist.

Copy Examples

• •Stop waiting for a special occasion. Waking up this morning was special enough. Make your own statement with the new 'Desert Bloom' necklace—handcrafted by Navajo artists with a stunning piece of Kingman turquoise. Because life's too short for boring jewelry. Tap to shop, y'all. 🤠✨ #HippieCowgirlCouture #TurquoiseJewelry #StatementPiece
• •BE BOLD. BE AUTHENTIC. BE YOU. Find your jaw-dropping, one-of-a-kind piece from our collection of authentic Native American jewelry. Free shipping on all orders over $250.
• •Psst... Your next obsession just dropped.
• •My therapist says I should invest in things that make me happy. So I bought more turquoise. It's called self-care, look it up. 😉 New arrivals are live on the site—go treat yourself! #TurquoiseTherapy #MoreIsMore #WesternFashion #SelfCare
• •This isn't your grandmother's subtle silver—unless she was a total badass. The 'Unchained' cuff is for the woman who walks into a room and owns it. Featuring three massive, hand-cut Sonoran Gold turquoise stones set in stamped sterling silver by a master Zuni artist, this piece isn't just an accessory; it's armor. It tells a story of wild spirits and open roads. Wear it and write your own.