Brand Tone

Artistic & Passionate, Friendly & Approachable, Quality-Conscious & Professional, Modern & Stylish, Informative & Helpful

Brand Values

• •Originality & Uniqueness
• •Quality Craftsmanship
• •Artistic Passion
• •Customer Connection & Service
• •Accessibility & Affordability (of quality art)
• •Sustainability (emerging)
• •Supporting Artists

Best Practices

• •Emphasize the Artist's Touch: Continuously highlight that the designs are by Lisa Ketty, an artist with a passion for specific styles (Bauhaus, minimalism, Scandinavian design). This reinforces originality and the "handmade" or "artist-designed" feel.
• •Maintain a Warm and Personal Voice: Use "I" and "my" when speaking from Lisa's perspective (e.g., in "About Me" sections, blog posts, or direct communications). In general brand communication, maintain a friendly, approachable, and helpful tone.
• •Showcase Quality and Detail: Consistently mention the high-quality materials (e.g., specific paper types, real glass frames) and the care taken in creating and printing the posters. This backs up the value proposition.
• •Stay True to the Aesthetic: Ensure the language used reflects the clean, modern, stylish, and often minimalist aesthetic of the products. Avoid overly complex or cluttered language.
• •Be Informative and Inspiring: Share insights into the design process, artistic inspirations, or how the art can transform a space. This educates the customer and connects them more deeply with the brand's world.

Social Perception

Customers generally perceive the brand very positively, frequently praising the unique designs, high quality of the posters and paper, vibrant colors, fast shipping, and excellent, friendly customer service directly from the artist, Lisa. The brand is seen as a source of unique, artist-driven designs, distinct from mass-produced art. The Scandinavian and minimalist aesthetic is well-received. The brand is perceived as a small, independent shop driven by a passionate artist.

Copy Examples

• •Headline: Adorn Your Walls with Art That Speaks Volumes. Body: Discover Lisa Ketty's collection of unique, Danish-designed posters. Each piece is crafted with passion, from minimalist lines to vibrant Bauhaus-inspired creations, printed on premium Hahnemühle paper for lasting beauty. Bring personality to your space. Call to Action: Explore New Arrivals
• •Headline: More Than Just a Poster, It's a Piece of Art. Body: At HiPosterShop, I believe art should tell a story. That's why I, Lisa Ketty, pour my heart into every design, whether it's a digital creation or a handmade linocut. Experience the difference of true craftsmanship and find the perfect piece to reflect your unique style. Call to Action: Shop Limited Editions
• •Headline: Curated Designs, Crafted with Care, Just for You. Body: Looking for that special something to complete your room? Inspired by Scandinavian simplicity and timeless modernism, my posters are designed to bring joy and style into your home. High-quality, artist-made, and shipped with love worldwide. Call to Action: Find Your Perfect Poster
• •Headline: From My Studio to Your Home: Art with a Personal Touch. Body: As an independent artist, I'm thrilled to share my passion with you. HiPosterShop offers unique, high-quality art prints designed to inspire. Have a question or a special request? I'm always happy to help you find the perfect artwork. Call to Action: Get in Touch with Lisa
• •Headline: Elevate Your Space with Conscious Artistry. Body: Discover posters where Danish design meets quality and care. Many of our pieces are printed on demand to be kind to our planet, using the finest materials. Invest in art that not only looks beautiful but feels good too. Call to Action: Discover Our Collections