Brand Tone

Aspirational yet Accessible, Friendly and Inclusive, Trendy and Youthful, Enthusiastic and Confident

Brand Values

• •Accessibility
• •Style & Trend-Consciousness
• •Quality (within its price point)
• •Value
• •Customer Satisfaction
• •Kiwi Identity (Symbolic)

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the defined tone (e.g., aspirational yet accessible, friendly, trendy, enthusiastic) with clear do's and don'ts, including preferred vocabulary, sentence structure, and use of emojis or slang (if appropriate). This guide should be shared with anyone creating content for the brand.
• •Prioritize Authenticity and Transparency: Given the mixed reviews regarding legitimacy, it's crucial to be upfront and honest in all communications. Address customer concerns openly if they arise on social media, and ensure marketing claims align with the actual product and service experience. This builds trust.
• •Focus on Value and Accessibility: Consistently highlight the core brand promises of affordability and stylish, accessible fashion in all copy. Use language that empowers customers and makes them feel smart for choosing HIPKIWI.
• •Engage with the Community: Use a friendly, approachable, and responsive tone when interacting with followers and customers on social media. Encourage user-generated content (e.g., customers sharing their HIPKIWI outfits) to build a sense of community and social proof.
• •Maintain Consistency Across All Channels: Ensure the brand voice is uniform across the website, all social media platforms, email marketing, and customer service interactions. Regular audits of content can help identify and correct any deviations from the established tone.

Social Perception

Mixed Perception of Legitimacy, Positive Product Experiences (among some customers), Budget-Friendly Fashion Source, Emerging Brand, Active on Visual Platforms

Copy Examples

• •Headline: Your Style Upgrade Starts Here. 🔥 Body: Tired of the same old looks? Dive into HIPKIWI's latest collection and discover trendsetting pieces that won't break your budget. Affordable fashion, delivered to your door. #HipKiwiStyle #AffordableGlowUp
• •Headline: Be Uniquely You. Effortlessly. Body: Why blend in when you were born to stand out? HIPKIWI celebrates your individual style with versatile, comfy, and seriously cool outfits. Express yourself. Love your look. #KiwiVibes #OwnYourStyle
• •Headline: Obsessed is an understatement. 😍 Body: Our new [Product Name, e.g., UrbanFlow Hoodie] is here and it's everything! Soft, stylish, and ready for literally anywhere. Get yours before it's gone! Link in bio. #MustHaveFashion #HipKiwiFinds
• •Headline: Look Good, Feel Great, Spend Less. Body: At HIPKIWI, we believe amazing style shouldn't cost a fortune. Explore our curated collection of high-quality, budget-friendly fashion and redefine your wardrobe today! #SmartStyle #FashionForEveryone
• •Headline: Join the HIPKIWI Fam! 🥝✨ Body: Welcome to a world where fashion is fun, affordable, and all about you. Follow us for daily style inspo, exclusive deals, and a community that loves looking good! #HipKiwiCommunity #TrendyOnABudget