Brand Tone

Sophisticated, Southern, and Aspirational

Brand Values

• •Quality and Curation
• •Heritage and Community
• •Customer Service and Trust
• •Versatility

Best Practices

• •Always Emphasize Curation and Quality: Use words like "curated," "hand-selected," "premium," "fine," and "artfully chosen" to reinforce the idea that the collection is special and not just mass-produced.
• •Maintain a Sophisticated Vocabulary: Avoid overly casual slang. Opt for a more elevated and evocative language that mirrors the quality of the products. Words like "effortless," "refined," "timeless," and "elegant" should be staples.
• •Subtly Weave in the Southern Heritage: Reference local culture and landmarks when appropriate (e.g., "Perfect for The Grove," "Oxford's essential"). This strengthens the community connection without being exclusionary.
• •Tell a Story of Versatility: Frame products as solutions for a woman's entire life, not just a single event. Use phrases like "from brunch to boardroom," "your go-to dress," or "the perfect piece for any occasion" to highlight the utility and value of the clothing.
• •Adopt a Confident and Authoritative Tone: Write as the expert. Offer style advice and pairings confidently. This positions the brand as a trusted stylist, not just a retailer, which aligns with their value of providing dedicated customer service.

Social Perception

Hinton and Hinton HER is perceived as a high-end, trustworthy, and fashionable boutique. It benefits immensely from the strong, positive reputation of the original Hinton & Hinton store. Customers view it as a go-to destination for quality apparel, particularly for significant local events like Ole Miss game days. The perception is that of a reliable, family-run business that provides a more personal and curated shopping experience than larger department stores. The association with the "historic Square of Oxford" further enhances its image as a premium and established retailer.

Copy Examples

• •The Art of Southern Style, Redefined. Discover our curated collection of timeless pieces and modern essentials, designed for every chapter of your life.
• •Effortless elegance for wherever the day takes you. Our new arrivals are here, blending classic silhouettes with contemporary details. Perfect for a walk on the Square or your next big event. Tap to shop the look. #HintonHER #OxfordStyle #SouthernElegance
• •For Your Wardrobe: A Touch of Game Day Luxury. New blue and red arrivals perfect for cheering on the Rebels in style.
• •Your Style Destination in the Heart of Oxford. For generations, Hinton & Hinton has been a trusted name for quality and style. Now, Hinton and Hinton HER continues that legacy. From everyday essentials to statement pieces for life's special moments, find your perfect look with us. Visit our store on the Square or shop online.
• •A study in sophisticated simplicity, this blouse is crafted for true versatility. The luxurious fabric drapes beautifully, while the tailored fit ensures a polished look from morning meetings to evening gatherings. A foundational piece you will reach for season after season.