Brand Tone

sincere, mindful, elegantly understated, calm, thoughtful, educational, gentle, persuasive, friendly, approachable, professional, sophisticated

Brand Values

• •Sustainability
• •Timelessness
• •Quality & Craftsmanship
• •Conscious Consumption
• •Authenticity

Best Practices

• •Lead with Philosophy, Not with a Sale: Always frame communication around the brand's core values. Instead of "20% Off," try "An opportunity to invest in timelessness." The 'why' behind the product is more important than the price.
• •Use Mindful and Evocative Language: Employ words like "crafted," "thoughtful," "conscious," "enduring," and "cherish" to reinforce the brand's essence. Avoid hype-driven, urgent, or disposable language ("Hurry," "Last Chance," "Must-Have").
• •Engage with Questions: Foster a sense of community and introspection by asking open-ended questions in social media captions and emails. This aligns with the value of conscious consumption and invites dialogue rather than just broadcasting.
• •Emphasize Longevity and Care: The copy should consistently highlight the durability of the products. Provide tips on garment care, styling for different seasons, and mending to reinforce the idea that these are investment pieces.
• •Maintain Visual and Textual Harmony: Ensure the calm, natural, and high-quality aesthetic of the visuals is mirrored in the copy. The text should be as clean, uncluttered, and considered as the photography.

Social Perception

A niche, high-quality, and trustworthy brand for consumers specifically interested in slow fashion; perceived as genuine and committed to its values, appealing to environmentally conscious individuals who appreciate minimalist and timeless design and are willing to invest in ethically produced garments. The brand primarily maintains a focused, direct-to-consumer relationship.

Copy Examples

• •Meet the soul of simplicity. Our new linen blouse is crafted for the quiet moments and the lasting memories. Its beauty isn’t just in its timeless design, but in the promise of seasons of wear. How would you welcome this piece into your story? #SlowFashion #TimelessStyle #Hinreissend
• •More than a sweater, it's a companion for the cold. Woven from pure, responsibly sourced merino wool, this piece offers unparalleled warmth and a softness that endures. Designed to be a cornerstone of your winter wardrobe for years, not just a season. Invest in comfort that lasts.
• •Tired of trends that fade? At Hinreissend, we create clothing that lasts. We believe in the power of a well-loved garment and the beauty of a conscious choice. Discover our collection of timeless pieces, crafted with care in Zurich. #ConsciousConsumption #ZurichFashion #InvestInQuality
• •A loose button isn't an ending, but an invitation to reconnect with your garment. Our pieces are designed for life, and that includes the small acts of care that make them truly yours. This week on the blog, we share our favorite simple mending tips to ensure your favorite items last a lifetime. #LoveYourClothes #SustainableLiving
• •Ravishingly Simple. Sustainably Made. Welcome to Hinreissend—where style is timeless and quality is our promise. Explore pieces you’ll cherish forever.