Brand Tone

Nurturing, Empathetic, Inspiring, Creative, Quality-Conscious, Trustworthy, Child-Centric, Developmental, Aesthetically Minded, Modern

Brand Values

• •Child Independence & Creativity
• •Quality & Durability
• •Safety
• •Eco-Friendliness & Sustainability
• •Functionality & Multifunctionality
• •Aesthetics & Design
• •Family & Parental Experience

Best Practices

• •Always Prioritize the Child's Perspective and Benefit: Frame features and benefits around how they support a child's independence, creativity, learning, and joy.
• •Use Warm, Empathetic, and Encouraging Language: Speak to parents as partners in their child's development. Acknowledge their aspirations and concerns.
• •Highlight Natural Materials and Eco-Consciousness: Consistently mention the use of FSC-certified wood, non-toxic finishes, and sustainable practices to reinforce quality and care for the environment.
• •Emphasize Quality, Safety, and Durability: Reassure parents about the craftsmanship and longevity of the furniture, detailing safety features clearly and concisely.
• •Maintain a Visually Cohesive and Aesthetically Pleasing Presentation: Ensure that the copy is complemented by high-quality imagery that reflects the brand's minimalist, modern, and child-friendly aesthetic. The language should mirror this clean and thoughtful style.

Social Perception

Positive, Trustworthy, Stylish & Modern, Supportive of Child Development, Good Quality for Price

Copy Examples

• •Headline: Spark Their Curiosity, Naturally. Body: Create a space where little hands can explore and big imaginations can soar. Our Montessori-inspired furniture is crafted from sustainable wood, designed for safety, and built for endless adventures. Discover the joy of independent play with Hingi. Call to Action: Explore Our Collections
• •Headline: Designed by a Mom, Loved by Kids. Body: We get it. You want beautiful, functional furniture that stands up to playtime and nurtures your child's growth. That's why Hingi was born – to bring eco-friendly, thoughtfully designed pieces into your home, creating a haven for learning and laughter. Call to Action: Shop Bestsellers
• •Headline: Quality They Can Grow With. Beauty You'll Adore. Body: Invest in furniture that’s as durable as it is delightful. Hingi pieces are handcrafted from premium, natural materials, ensuring they’re a beloved part of your child’s world for years to come. Safe, stylish, and sustainably made. Call to Action: Learn About Our Materials
• •Social Media Post: Image: A child happily using a Hingi learning tower in a kitchen. Caption: Little helper, big dreams! ✨ Our learning towers empower your child to safely join in on everyday activities, fostering independence and creating precious family moments. Built with love from eco-friendly wood. What adventures are you cooking up today? #HingiKids #MontessoriAtHome #LittleHelper #QualityPlay Call to Action: Tap to Shop!
• •Product Description Snippet (for a bookshelf): Encourage a love for reading with our MIRU bookshelf. Its child-friendly height and front-facing display make it easy for little ones to choose their own stories, fostering independence and a tidy space. Crafted from sustainable birch plywood, it’s a beautiful and durable addition to any playroom or bedroom, designed to grow with them.