Brand Tone

sophisticated, elegant, and empowering

Brand Values

• •Empowerment
• •Timeless Elegance
• •Craftsmanship
• •Sophistication
• •Heritage

Best Practices

• •Maintain a Sophisticated Vocabulary: Use elegant and evocative language. Words like "timeless," "sophistication," "grace," "elegance," and "craftsmanship" should be central to the brand's lexicon.
• •Focus on "Her": Center the narrative around the woman who wears Hina Rathore. Speak to her confidence, her strength, and her appreciation for beauty and quality. The copy should empower and inspire her.
• •Highlight the Details: Emphasize the quality of the fabrics, the intricacy of the embroidery, and the skill of the artisans. This reinforces the brand's commitment to craftsmanship and luxury.
• •Let the Visuals Lead: Hina Rathore is a visual brand. The copy should complement the high-quality imagery, not overpower it. Keep text concise and impactful, allowing the designs to speak for themselves.
• •Consistency Across Platforms: Ensure the tone of voice is consistent, whether it's on the website, in a social media caption, or in customer service communication. Every touchpoint should reflect the brand's core values of elegance and empowerment.

Social Perception

The general perception of Hina Rathore is that of a high-end, luxury fashion brand. It is seen as a go-to for intricately designed bridal and formal wear. The brand is associated with quality and exclusivity, operating on a made-to-order basis. The social media following, while engaged, suggests a niche market of discerning customers who value the brand's specific aesthetic. There is a lack of widespread public reviews or forum discussions, which is common for bespoke luxury brands.

Copy Examples

• •Introducing 'Khuld' - a bridal collection where timeless tradition meets contemporary grace. Each piece is a testament to the art of intricate design, crafted to make you feel nothing less than regal on your special day. Discover the collection and begin your forever in Hina Rathore.
• •Elegance is an attitude. Our latest collection of luxury wear is designed for the woman who commands attention with her grace and poise. Fashioned from the finest raw silks and chiffons, these ensembles are made to leave a lasting impression. Shop the look now.
• •The Art of Fusion. Experience the perfect blend of modern silhouettes and traditional craftsmanship with our new collection. For the woman who is rooted in her heritage and global in her outlook. Explore Hina Rathore's latest designs.
• •Every thread tells a story. A glimpse into the heart of our atelier, where skilled hands bring our visions to life. At Hina Rathore, we believe in the power of craftsmanship to create not just clothes, but heirlooms.
• •A special preview for our valued clientele. Be the first to experience our new collection of timeless pieces, crafted with the elegance and sophistication you've come to expect from Hina Rathore. Your exclusive access awaits.