Brand Tone

Personal, warm, empathetic, gentle, intimate, encouraging, and supportive.

Brand Values

• •Personal Connection
• •Craftsmanship and Quality
• •Thoughtfulness and Meaning
• •Sustainability

Best Practices

• •Focus on "Feeling," Not Just "Features": Instead of listing candle dimensions, talk about the "warm atmosphere" or the "comforting glow." Center the copy on the emotional experience the product provides.
• •Use Empathetic and Gentle Language: Employ words like "closeness," "warmth," "memory," "comfort," and "light." Frame the product as a solution for expressing emotions, whether it's joy, gratitude, or sympathy.
• •Tell the Story of Craftsmanship: Highlight the partnership with traditional artisans like Gredler Kerzen. Use phrases like "handcrafted with care," "natural materials," and "a tradition of quality" to build trust and underscore the product's value.
• •Frame it as an "Alternative": Consistently position the personalized candle as a more thoughtful, lasting, and unique alternative to conventional gifts like flowers, as mentioned on the website.
• •Maintain a Personal and Direct Address: Use "you" and "your" to speak directly to the customer. Ask questions in the copy like, "Looking for a special gift with a personal touch?" to create a conversational and inviting tone.

Social Perception

Highly positive; perceived as beautiful, a good idea, comforting, reliable, uncomplicated, and a unique/heartfelt way to send a gift.

Copy Examples

• •Don't just send a card. Send a glow that lasts. Light up their special day with a personalized candle from himyfriend and give a gift that warms the heart long after the cake is gone.
• •When words aren't enough, let a gentle light speak for you. Our handcrafted candles offer a warm, comforting glow to show you care. A simple, heartfelt way to share in their sorrow and send a piece of closeness.
• •How do you thank someone for a special moment? With a gift that creates another one. Design a unique candle with your own photo and message to give a thank you that truly shines.
• •Friendship is precious and deserves to be nurtured. Surprise your friend with a luminous greeting that says more than just 'hello.' A small gesture to remind them how much they mean to you.
• •Tired of gifts that wither and fade? Give the gift of light and memory. With himyfriend, you can create a personalized candle and card set—a unique piece of handcrafted warmth for any occasion.