Brand Tone

Performance-Oriented, Responsible & Eco-Conscious, Expert & Tested, Caring & Protective, Direct & Informative

Brand Values

• •High Performance
• •Environmental Stewardship
• •Integrity & Research
• •Skin Health
• •Safety (Implied)

Best Practices

• •Prioritize Performance Language: Always highlight the effectiveness, durability, and suitability of the products for active, outdoor use (e.g., "withstands all adverse conditions," "tenacious," "long-lasting").
• •Embed Eco-Consciousness: Seamlessly integrate the environmental commitment into messaging. The "Leave the ocean as you found it" philosophy should be a recurring theme, not an afterthought.
• •Maintain an Expert & Trustworthy Voice: Refer to the research, field testing, and specialized formulation to build confidence. Avoid overly casual or frivolous language.
• •Speak Directly to the Active User: Use language that resonates with athletes and outdoor enthusiasts, acknowledging their passion and their need for reliable gear, including skincare.
• •Be Clear and Informative: While inspiring, also provide clear, concise information about product benefits, ingredients (like mineral, zinc), and certifications (reef-safe), reflecting the "Skin Facts" and "Sun Facts" sections of the website.

Social Perception

Specialist, trustworthy, and ethical brand in the niche of high-performance, eco-friendly sunscreens.

Copy Examples

• •Headline: Conquer Your Peak. Protect Your Skin & The Planet. Body: Himaya Performance Sunscreen: Field-tested, reef-safe protection that stays with you, no matter the adventure. Keep your focus on the challenge, not sun damage. #HimayaPerformance #ProtectOurPlaygrounds
• •Headline: Ride the Wave. Not the Burn. Body: Engineered for the water, Himaya sports sunscreens offer tenacious, waterproof protection that respects marine life. Leave the ocean as you found it. #HimayaSurf #ReefSafeSunscreen
• •Headline: Your Adventure. Our Expertise. Lasting Protection. Body: For those who live for the outdoors, Himaya delivers scientifically formulated, mineral-based suncare. Sweatproof, long-lasting, and eco-conscious. #HimayaOutdoors #MineralProtection
• •Headline: Go Further. Worry Less. Body: Himaya’s high-performance sunscreens are designed by active people, for active people. Experience relentless protection that lets you push your limits while caring for the environment. #ActiveSkin #EcoSunscreen
• •Headline: Sunscreen That Works As Hard As You Do (And Loves The Earth Too). Body: Don't compromise on performance or your values. Himaya offers robust sun protection that’s kind to your skin and the planet. #HimayaSports #LeaveTheOceanAsYouFoundIt