Brand Tone

Trustworthy and Authoritative, Caring and Nurturing, Natural and Pure, Scientific and Modern, Ethical and Responsible, Accessible and Informative

Brand Values

• •Integrity
• •Innovation
• •Accountability
• •Transparency
• •Humility
• •Care Above All
• •Science-Based Herbalism
• •Customer Trust
• •Sustainability and Environmental Responsibility
• •Quality and Efficacy

Best Practices

• •Emphasize Trust and Heritage: Consistently weave in the brand's long history (since 1930) and its foundation in Ayurvedic wisdom to build credibility and trust.
• •Highlight Scientific Validation: Always balance traditional knowledge with mentions of scientific research, clinical studies, and the modern approach to product formulation to reinforce efficacy and safety.
• •Use Caring and Empathetic Language: Write from a place of understanding the customer's desire for wellness and happiness. Use words that convey nurturing, support, and well-being.
• •Focus on Natural and Pure Ingredients: Clearly communicate the herbal nature of the products. Use descriptive language that evokes purity, nature, and the specific benefits of key botanical ingredients.
• •Maintain Clarity and Informative Style: Provide clear, concise information about product benefits, ingredients, and usage. Avoid overly technical jargon where possible, ensuring the copy is accessible to a broad audience while still sounding authoritative.

Social Perception

Reputable and Trusted, Natural and Safe, Effective, Good Quality, Ethical and Conscious, Global Brand with Heritage

Copy Examples

• •Product: Himalaya Organic Ashwagandha (Supplement). Headline: Rediscover Your Calm. Naturally. Body: In a world that never stops, find your center with Himalaya Organic Ashwagandha. Rooted in ancient Ayurvedic wisdom and backed by modern science, our certified organic Ashwagandha helps your body adapt to stress, supports emotional balance, and promotes restful sleep. Trust 90 years of herbal expertise to bring wellness to your every day. Call to Action: Embrace Serenity Today.
• •Product: Himalaya Purifying Neem Face Wash. Headline: Gentle Care, Powerful Clean. The Wisdom of Neem. Body: Experience the purifying power of Neem with Himalaya. Our soap-free, herbal formulation gently removes impurities and helps prevent pimples. Trusted by millions for clear, healthy-looking skin, it’s your daily assurance of nature’s best, researched for your well-being. Call to Action: Reveal Your Natural Glow.
• •Product: Himalaya Complete Care Toothpaste. Headline: Healthy Gums. Strong Teeth. Naturally Protected. Body: Smile with confidence, thanks to Himalaya Complete Care Toothpaste. Our advanced herbal formulation, featuring Neem and Pomegranate, offers 12-hour protection against harmful germs, helps prevent toothache, and reduces gum bleeding. Choose a healthier oral care routine, rooted in nature and science. Call to Action: Discover Herbal Oral Wellness.
• •General Brand Awareness (Social Media Post). Image: A serene image blending nature (Himalayan mountains/herbs) with a modern lab or happy family. Text: Since 1930, Himalaya has been dedicated to bringing Wellness into every Home and Happiness in every Heart. We blend the ancient wisdom of Ayurveda with rigorous scientific research to create herbal solutions you can trust for your family's head-to-heel well-being. What does wellness mean to you? #HimalayaWellness #HerbalScience #Ayurveda #NaturalHealth. Call to Action: Explore our heritage of care at himalayawellness.eu
• •Product: Himalaya Baby Care Range. Headline: Nurturing Your Little One, Naturally and Gently. Body: Your baby deserves the purest care. Himalaya Baby Care products are crafted with the gentle power of herbs, specially formulated and tested for delicate skin. From soothing lotions to tear-free shampoos, trust our decades of expertise to provide safe, effective, and loving care for your most precious. Call to Action: Choose Gentle. Choose Himalaya Baby.