Brand Tone

Authentic & Passionate, Warm & Welcoming, Educational & Story-Driven, Respectful & Appreciative, Advocacy-Oriented & Empowering, Curated & High-Quality

Brand Values

• •Cultural Preservation
• •Artisan Empowerment
• •Authenticity
• •Ethical Sourcing & Partnerships
• •Community Building
• •Storytelling
• •Quality Craftsmanship

Best Practices

• •Develop a Brand Voice & Tone Guide: Document the key characteristics of your brand's voice (e.g., authentic, warm, educational) and tone (how that voice adapts to different situations – e.g., celebratory for new arrivals, empathetic for customer service). Include a list of "words we use" and "words we avoid."
• •Always Tell the Story: Beyond product features, focus on the "why" – the artisan, the tradition, the cultural significance. This reinforces values like cultural preservation and authenticity.
• •Emphasize "Handmade" and "Artisan": Consistently use language that highlights the human touch, skill, and uniqueness of the products, differentiating from mass-produced goods.
• •Be Specific About Origins and Ethics: When mentioning products, include details about where they come from (e.g., "Hebron," "women's cooperative in [village name]") and reiterate the commitment to ethical partnerships. This builds trust and reinforces core values.
• •Engage with Warmth and Respect: In all communications, from social media replies to email newsletters, maintain a friendly, respectful, and appreciative tone. Address customers and artisans by name when appropriate and express gratitude. This fosters a sense of community.

Social Perception

A Guardian of Culture, Ethical and Mission-Driven, A Source of Authentic, Beautiful Products, More Than Just a Shop, Supportive and Resilient, Educational, Trustworthy

Copy Examples

• •Instagram Post (New Product): Each intricate stitch tells a story. ✨ Introducing our new collection of Tatreez embroidered cushions, handcrafted with love by the women of the [Cooperative Name] in [Location]. More than just a beautiful addition to your home, this piece carries generations of Palestinian heritage and empowers the incredible artisans who keep this tradition alive. Tap to shop and bring a piece of Palestine home. #HilwehMarket #Tatreez #PalestinianEmbroidery #HandmadeWithLove #SupportArtisans #CulturalHeritage
• •Website Product Description (Hebron Glass): Witness the ancient magic of Hebron glass. Ethically sourced from small family workshops in Hebron, Palestine, where artisans have mastered the art of handblown glass since the 12th century. Each swirl of color, each unique imperfection, speaks to a legacy of craftsmanship passed down through generations. This [Product Name] isn't just a piece of glassware; it's a luminous piece of history, ready to brighten your everyday moments. Dimensions: [...] Materials: [...] Care: [...]
• •Email Subject Line (Artisan Spotlight): Meet [Artisan's Name]: The Hands & Heart Behind Your Favorite [Product Type] *(Email body would then tell the artisan's story, show their picture, and link to their products)*
• •Facebook Ad Copy (General Brand Awareness): Discover Hilweh Market: Where heritage meets contemporary design. Founded in Jaffa with a passion for Palestinian and Arab culture, we partner with talented artisans to bring you ethically sourced, handmade treasures. Every purchase supports makers and helps preserve precious traditions. Explore unique homeware, jewelry, textiles, and more. Shop with purpose, decorate with meaning. [Link to Website]
• •About Us Snippet (Short Version for Social Bio): Hilweh Market: Curated Palestinian & Arab artisanal crafts. Ethically sourced, empowering artisans, celebrating heritage. Based in historic Jaffa & shipping worldwide. ✨