Brand Tone

Friendly and Approachable, Trustworthy and Authentic, Passionate and Informative, Community-Oriented, Down-to-Earth

Brand Values

• •Freshness
• •Quality
• •Family & Heritage
• •Sustainability
• •Supporting Local
• •Customer Focus & Convenience
• •Community Engagement
• •Health & Nutrition

Best Practices

• •Always Emphasize Freshness and Quality: These are core selling points and should be woven into most communications. Use descriptive words that evoke sensory experiences (e.g., "crisp," "juicy," "sun-ripened," "vibrant").
• •Maintain a Warm, Personal, and Authentic Voice: Write as if you're talking to a friend or neighbor. Share stories about the farm, the produce, and the people behind it. Avoid overly formal or corporate language.
• •Highlight Family and Community Connections: Regularly mention the family-owned aspect, the partnerships with other local farmers, and community initiatives. This reinforces trust and shared values.
• •Be Informative and Helpful: Provide tips on using produce, share recipes, and explain the benefits of seasonal and local eating. Position the brand as a knowledgeable and passionate food expert.
• •Visually Align Copy with Brand Imagery: Ensure that the tone of the copy matches the visual style (which is currently fresh, natural, and appealing on Instagram and Facebook). The words and images should work together to tell a cohesive story.

Social Perception

High-Quality Provider, Reliable and Trustworthy, Ethical Choice, Community-Focused Business, Good Value

Copy Examples

• •Headline: Taste the Difference Family Farming Makes. Body: From our Batlow orchards to your Sydney table, Hillview Farms brings you generations of farming passion in every bite. We hand-pick daily, source locally from families we trust, and deliver the freshest, most flavorful produce right to your door. It’s more than food; it’s our family’s promise of quality.
• •Headline: Fresher Than Fresh? You Bet. Body: Why settle for produce that’s travelled for weeks? At Hillview Farms, we pick ripe and deliver fast. Often, what’s harvested in the morning can be on your table the same day. That's our commitment to bringing you peak flavour and nutrition, straight from our farm and our trusted local partners.
• •Headline: Support Your Local Farmers, Savour the Rewards. Body: Choosing Hillview Farms means you’re part of a bigger story. You’re helping us give our farming friends a fairer go, ensuring up to 60% more for their incredible produce. Plus, 5% of our online sales go straight to local charities. Good food, good deeds, great community!
• •Headline: Real Food, Grown with Care, Delivered with Love. Body: We believe in food as it should be – sustainably grown, chemical-free where possible, and bursting with natural goodness. Our family and partner farms in NSW are dedicated to practices that are kind to the land and great for your health. Experience the Hillview Farms difference.
• •Headline: Don't Just Eat, Eat Seasonally! Body: Discover the vibrant taste of fruits and veggies picked at their peak! Our weekly boxes are a celebration of the season's best, direct from our fields and local growers. Let us surprise your tastebuds and nourish your family with nature's finest, delivered with a smile.