Brand Tone

Helpful, Approachable, Quality-Conscious & Premium

Brand Values

• •Celebrating New Life
• •Quality & Care
• •Customer Satisfaction
• •Supporting Motherhood

Best Practices

• •Emphasize the quality and care taken in creating each hamper.
• •Highlight the convenience and ease of gifting with Hillside Hampers.
• •Use 'Mum & Bub' (or similar) inclusively, acknowledging both the baby and the mother.
• •Showcase the beautiful presentation and attention to detail.
• •Reinforce the brand's Australian identity to build trust and justify the premium positioning.

Social Perception

Hillside Hampers is perceived as a specialized gifting service for baby-related gifts, offering a convenient and thoughtful option for occasions like baby showers and new arrivals. The emphasis on luxury gift boxes, magnetic closures, ribbons, and hand-written notes contributes to a perception of a premium and well-presented gifting service. The .com.au domain suggests a local Australian business, appealing to customers wanting to support local enterprises.

Copy Examples

• •Welcome the newest arrival with our exquisite range of baby hampers, designed to pamper both Mum and Bub.
• •Discover the perfect baby shower gift with our curated collection of luxury gift boxes, delivered Australia-wide.
• •Enjoy free shipping on orders over $150 and experience our superior customer support.
• •Each Hillside Hamper is carefully assembled with high-quality products and presented in a beautiful magnetic gift box with a hand-written note.
• •Celebrate new life with a thoughtful and memorable gift from Hillside Hampers.