Brand Tone

aspirational, caring, and quality-focused

Brand Values

• •Quality & Craftsmanship
• •Style & Design
• •Animal Well-being & Comfort
• •Customer Satisfaction
• •British Identity

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the key characteristics of your brand voice (e.g., sophisticated, caring, aspirational), including approved vocabulary, "do's and don'ts," and examples.
• •Focus on "Benefit to the Owner and Pet": While highlighting luxury and quality, always tie product features back to the benefits they provide for both the dog (comfort, happiness) and the owner (pride, convenience, lasting value).
• •Use Evocative and Quality-Descriptive Language: Incorporate words that convey craftsmanship, luxury, and care, such as "handcrafted," "premium," "exquisite," "indulge," "cherished."
• •Maintain a Consistent Persona: Whether writing website copy, social media posts, or email newsletters, ensure the "speaker" behind the words sounds like the same caring, knowledgeable, and slightly sophisticated brand representative.
• •Review and Refine Regularly: Periodically audit your copy across all platforms to ensure it still aligns with your brand values and resonates with your target audience. Solicit feedback if possible.

Social Perception

Customers generally perceive Hills & Hounds very positively. They are rated "Excellent" on Trustpilot. Reviews frequently mention the high quality of the products, the speed of delivery, and good customer service. Customers appreciate the stylish and durable nature of the items, often stating their pets love the products. The brand is seen as a source for premium and well-made dog accessories. There is a perception of receiving good value despite the luxury positioning, due to the durability and quality of the items.

Copy Examples

• •Headline: "Adorn Your Cherished Companion: Discover Unrivalled British Craftsmanship." Body: Spoil your faithful friend with our new collection of handcrafted tweed collars. Designed in the UK for timeless style and enduring comfort, because they deserve nothing but the best.
• •Headline: "Luxury Redefined: For the Hound That Appreciates the Finer Things." Body: Elevate your daily walks with our exquisitely designed leather leads. Combining sophisticated style with practical durability, our leads ensure every outing is an experience in elegance.
• •Headline: "Because Their Comfort is Your Joy: Indulge Them with a Touch of Class." Body: Our plush, designer dog beds are more than just a place to rest; they're a statement of love. Crafted from the finest materials for a blissful sleep, ensuring your hound awakes refreshed and happy.
• •Headline: "Style That Lasts, Quality That Speaks: Invest in Your Dog's Happiness." Body: From playful moments to countryside adventures, our durable and stylish accessories are built to accompany your loyal companion every step of the way. Experience the Hills & Hounds difference.
• •Headline: "Celebrate Your Bond: Exceptional Accessories for Your Extraordinary Friend." Body: At Hills & Hounds, we understand the special connection you share with your dog. Our curated selection of luxury items is designed to enhance those precious moments, reflecting the love and care you give.