Brand Tone

Aspirational yet Accessible

Brand Values

• •Quality and Craftsmanship
• •Customer-Centric Service
• •Aesthetic Curation
• •Individuality and Customization

Best Practices

• •Lead with Inspiration, Follow with Reassurance: Start with aspirational language ("transform," "elevate," "exclusive") but quickly follow up with accessible and helpful information (e.g., "free visualization service," "custom options available," "we're here to help").
• •Use "You" and "Your": Center the customer in the narrative. Frame copy around "your home," "your walls," and "your style" to make the message personal and relatable.
• •Highlight the 'Why' Behind the Product: Instead of just listing features, explain the benefit. It’s not just a "print"; it's a "statement piece that completes your living room." It's not just "customizable"; it's a way to "bring your unique vision to life."
• •Maintain a Helpful, Open Tone: Always encourage interaction. Phrases like, "Have an idea? Message us!" or "Let us know what you're looking for" reinforce the brand's customer-centric and collaborative values.
• •Be Consistent Across Platforms: Ensure the tone translates from the website to social media captions and email marketing. While the format may change (e.g., shorter copy on Instagram), the core voice—inspirational, stylish, and helpful—should remain the same.

Social Perception

Perceived as a specialized online retailer for modern wall art, a helpful resource for interior design due to innovative services like the "Visualise Your Room" feature, and a flexible, creative company offering custom prints. Its social media presence also aims to connect with a younger, trend-conscious audience.

Copy Examples

• •Your Walls, Reimagined. Discover exclusive art that transforms your house into a home. Shop the collection.
• •The perfect finishing touch. ✨ Our 'Abstract Black and Gold' print brings a sophisticated edge to any space. Not sure how it will look in your room? DM us a photo for a free visualization!
• •Tired of bare walls? Elevate your decor with unique, artist-designed prints from Hill Road Interiors. With free UK delivery over £30 and custom options available, your dream interior is closer than you think.
• •Inside: Your Exclusive Offer + Art That Inspires
• •Meticulously designed by our in-house artists, this piece is more than just art; it's a conversation starter. Printed with professional-grade inks on high-quality paper, it's crafted to bring lasting style and personality to your home. Let us help you create a space you love.