Tono de Marca

Aspirational & Elegant, Feminine & Empowering, Authentic & Community-Oriented, Youthful & Trendy

Valores de Marca

• •Inclusivity and Body Positivity
• •Authenticity and Craftsmanship
• •Quality and Customer Satisfaction
• •Community
• •Connection to Place

Mejores Prácticas

• •Embrace the "Ohana" Spirit: Consistently use inclusive and welcoming language (like "Ohana") to reinforce the sense of community and family around the brand.
• •Lead with Visual Storytelling: Ensure all visuals (photos, videos) align with the aspirational, elegant, and beach-centric aesthetic. The copy should complement, not just describe, the visuals.
• •Highlight the Hawaiian Roots: Regularly mention that the brand is designed and operated from Hawaii. This is a powerful differentiator that reinforces authenticity and a connection to a desirable lifestyle.
• •Balance Aspirational with Accessible: While the tone is aspirational, ensure the copy remains empowering and relatable. Focus on how the swimwear makes the customer feel (confident, beautiful) rather than just how it looks.
• •Amplify Customer Voices: Continue to prioritize user-generated content and testimonials. Sharing real customer photos and feedback is the most authentic way to build trust and showcase the brand's commitment to inclusivity and satisfaction.

Percepción Social

High-Quality Products, Aspirational Brand Image, Support for a Small Business, Strong Community Engagement

Ejemplos de Copy

• •Lost in the summer haze. Introducing The Solstice Collection where timeless design meets the warmth of the endless sun. Discover pieces crafted to make every moment unforgettable. #HiliaSwim #EndlessSummer
• •Confidence in every curve. Our Pili Bottoms are designed to embrace your unique shape with a fit that's both flattering and comfortable. Because every body is a bikini body. #HiliaOhana #BodyPositivity
• •From the heart of Hawaii, to your wardrobe. Each Hilia Swim piece is designed and created on the Big Island by our founder, Jamiana Tan, with a promise of quality that moves with you. Feel the difference. Shop now. #MadeInHawaii #QualitySwimwear
• •GRWM: Beach Day Edition ft. our new Ili Top! Obsessed with this fit. What color should we drop next? Let us know! #HiliaSwim #SwimwearHaul #BeachVibes
• •Welcome to the Ohana! As a thank you for joining our family, here's an exclusive look at our latest arrivals. We love seeing how you style your Hilia Swim, so don't forget to tag us @hiliaswim for a chance to be featured! #HiliaOhana