Brand Tone

Artisanal, Elegant, Authentic

Brand Values

• •Cultural Preservation
• •Ethical Collaboration
• •Sustainability
• •Artistic Integrity
• •Authenticity

Best Practices

• •Lead with the Story: Always connect the product back to its origins. Whether it’s the specific artisan community, the inspiration behind the pattern, or the history of the technique, the narrative is the core of the brand.
• •Use Evocative and Sensory Language: Employ descriptive words that appeal to touch, sight, and emotion. Terms like "woven," "hand-dyed," "ancestral," "earthy," and "vibrant" reinforce the brand's artisanal nature.
• •Emphasize "Slow Fashion": Regularly use terms like "made to order," "small batch," and "conscious consumption" to highlight the brand's commitment to sustainability and intentional purchasing.
• •Maintain a Tone of Reverence and Respect: When speaking about artisan partners and their culture, the tone should always be one of admiration and respect, positioning them as masters of their craft.
• •Educate the Audience: Use captions and copy to gently educate your followers about the significance of the materials, symbols, and techniques used. This adds value beyond the product itself and deepens the customer's appreciation.

Social Perception

The brand is seen as a purveyor of "ethical fashion," blending style with a conscious respect for the planet and its artisans. Customers appreciate the uniqueness and history in each piece, viewing a purchase as support for artistry and sustainability. Online interactions reflect appreciation for transparency in production and celebration of Mexican culture. The brand is associated with luxury defined by authenticity and meaningful connections.

Copy Examples

• •Woven with stories of the highlands. Our new Teneek Poncho is more than a garment; it is a landscape. Each thread is a testament to the ancestral artistry of our partner weavers in Oaxaca, spun with intention and dyed with the hues of the earth. Embrace a legacy of design. #HildaAndDiego #ArtisanalFashion #SlowFashion
• •Fashion that honors its makers. At HILDA&DIEGO, we believe true luxury lies in respect—for the craft, for the culture, and for the planet. Our collaborations with master artisans in Mexico bring you pieces that are not just beautiful, but meaningful. Discover the collection. #EthicalFashion #SustainableLuxury #MadeInMexico
• •Contemporary Design, Ancestral Soul. HILDA&DIEGO: Where modern aesthetics meet the timeless traditions of Mexican textile art. Shop the collection.
• •The magic is in the making. Watch as natural pigments transform into the vibrant colors of our next collection. This is slow fashion in motion—patient, purposeful, and preserving ancient techniques for a new generation. #Handmade #NaturalDyes #ArtisanMade #CulturalHeritage
• •The HILDA&DIEGO Mood: A curated vision of earthy textures, architectural lines, and the vibrant spirit of Mexico. Find inspiration in the colors, traditions, and stories that shape our designs.