Brand Tone

humorous, playful, and irreverent

Brand Values

• •Fun and Entertainment
• •Social Connection
• •Spontaneity and Irreverence
• •Creating Memories

Best Practices

• •Embrace Humor: Use witty language, puns, and playful exaggeration to reflect the fun nature of the brand.
• •Keep it Casual: Write in a conversational and informal tone. Use contractions, slang (appropriately), and a direct address to the audience.
• •Focus on the Experience: Highlight the emotions and memories that the games create, not just the features of the products themselves.
• •Use Action-Oriented Language: Employ strong verbs and calls to action that encourage engagement and participation.
• •Stay Visually Aligned: Ensure that the tone of the copy is consistent with the vibrant, energetic, and youthful visuals used in social media and on the website.

Social Perception

The public perception of HILARUS appears to be overwhelmingly positive. Customers are seen enjoying the games and sharing their experiences online. The brand is perceived as a go-to for party entertainment, and their products are associated with fun and social connection. The high level of engagement on their social media platforms indicates a strong and active community.

Copy Examples

• •Your weekend just got an upgrade. Tired of the same old nights out? Grab KHAOS and unleash a whole new level of fun with your friends. Get ready for some unforgettable moments.
• •Date night just got interesting. PRISMA is here to turn your cozy night in into an adventure. Discover new things about your partner with challenges that are both sweet and spicy.
• •The ultimate ice-breaker. Awkward silences are a past with SIGILLO. This game will have everyone laughing and connecting from the first card.
• •Warning: May cause excessive laughter. BRILLO isn't for the faint of heart. Get ready for hilarious challenges and moments you'll be talking about for weeks.
• •Be the hero of every party. Show up with a HILARUS game and instantly become the life of the party. Fun, laughter, and great memories guaranteed.