Brand Tone

Artistic, Creative, Handcrafted, Authentic, Relaxed, Welcoming, Quality-Conscious, Approachable, Passionate

Brand Values

• •Craftsmanship & Tradition
• •Creativity & Self-Expression
• •Quality & Durability
• •Experience & Enjoyment
• •Sustainability
• •Community

Best Practices

• •Develop a Brand Voice Guide: Clearly document the desired tone (e.g., artistic, warm, sophisticated, eco-conscious), key vocabulary, and things to avoid. Share this with anyone creating content.
• •Emphasize "Handmade" and "Artisan": Consistently use terms that highlight the unique, non-mass-produced nature of the products and the skill involved.
• •Tell the Story: Share the inspiration behind collections, the process of creation (perhaps through blog posts or social media stories), and the tradition of pottery. This builds connection and value.
• •Focus on the Experience and Benefits: For workshops, describe the relaxing and fulfilling experience. For products, highlight how they enhance daily life or bring beauty to a space.
• •Incorporate Values Naturally: Weave in mentions of sustainability, quality materials, and the passion for the craft into product descriptions, social media posts, and website content. Ensure these claims are authentic and verifiable.

Social Perception

Artisanal & Unique, Therapeutic & Enjoyable Activity, High-Quality Products, Positive Customer Service, Eco-Conscious

Copy Examples

• •Unearth your inner artist. Join our pottery workshop and transform clay into your own unique creation. All materials and a cozy, inspiring atmosphere provided. Book your moment of calm.
• •Sip your morning coffee from a piece of art. Our handcrafted mugs, born from passion and sustainable practices, bring a touch of unique elegance to your daily ritual. Microwave and dishwasher safe for everyday beauty.
• •Fresh from the kiln! ✨ Discover our latest collection of author-designed ceramics, where tradition meets modern artistry. Each piece is lovingly handmade to bring lasting beauty to your home. #HilarioPottery #HandmadeCeramics #ArtisanMade #SustainableCraft
• •Looking for a creative escape in [City/Area]? Hilario Pottery Studio offers relaxing workshops for all levels. Learn hand-modeling techniques, enjoy complimentary refreshments, and take home your own handcrafted treasures. Sign up today!
• •At Hilario Pottery, we believe in the power of handmade. We pour our passion into every piece, using sustainable methods to keep ancient traditions alive in modern homes. Discover the story behind our art.