Brand Tone

Aspirational, serene, friendly, evocative, sensory, warm, and approachable, fostering a sense of community and well-being.

Brand Values

• •Happiness and Well-being
• •Quality and Longevity
• •Sustainability
• •Customer Satisfaction
• •Sensory Experience

Best Practices

• •Always Circle Back to "Happiness": Consistently integrate the core concept of "happiness," "joy," and "well-being" into all copy, from product descriptions to social media captions. This reinforces the brand's main promise.
• •Use Evocative, Sensory Language: Describe scents not just by their notes (e.g., vanilla, rose), but by the feelings and experiences they evoke (e.g., "a warm hug," "a walk in a garden," "an exotic spell").
• •Leverage Customer Testimonials: Continue to feature positive customer reviews in marketing materials. This builds social proof and uses the authentic, enthusiastic voice of the brand's own community.
• •Maintain a Warm and Encouraging Tone: Address the audience in a friendly and approachable manner. Use questions and inclusive language to foster a sense of connection and community.
• •Highlight Quality and Longevity: In a competitive market, consistently remind customers of the products' key differentiators: the lasting power of the fragrances and the quality of the ingredients. This justifies the price point and builds trust.

Social Perception

Highly positive, viewed as a provider of high-quality, effective, and beautifully scented products that enhance home environments. Perceived as trustworthy, customer-focused, and associated with happiness, cultivating an image of affordable luxury and self-care.

Copy Examples

• •Light up your moments. ✨ Introducing 'Alma de Oriente,' our new candle designed to transport you to a state of pure serenity. Let its warm, woody notes fill your space and your soul with happiness. #Hilalma #ElOlorDeLaFelicidad #NewScent #HomeWellness
• •Capture the essence of a perfect beach day, every day. Our 'Playa Bonita' diffuser releases a fresh, breezy scent that lasts for weeks, transforming your home into a seaside sanctuary. Because happiness is the smell of a fond memory.
• •Your home should be your haven. At Hilalma, we create more than just fragrances; we create 'The Scent of Happiness.' Discover our collection of long-lasting diffusers and candles and find the perfect aroma to tell your story. Shop now and get 10% off your first order.
• •Ready for a happiness refill? For a limited time, enjoy 20% off all our 'Aguas de Linos.' Refresh your linens, your rooms, and your spirit with the scents you love. Don't miss out on your dose of daily joy!
• •That feeling when your home smells like pure happiness. It’s the little things. 😉 #Hilalma #HomeFragrance #SelfCare #Happiness