Brand Tone

Authentic and Passionate, Customer-centric and Friendly, Informative and Helpful, Relaxed and aspirational, Quality-conscious and Trustworthy

Brand Values

• •Well-being and Relaxation
• •Nature and Tradition
• •Quality and Craftsmanship
• •Customization and Individuality
• •Sustainability
• •Customer Focus and Service
• •Accessibility

Best Practices

• •Embrace Authenticity: Share the brand's story, the passion behind the products, and the Finnish heritage. Use genuine language that reflects the founder's vision.
• •Focus on the "Why": Don't just sell products; sell the experience of relaxation, well-being, and creating a personal retreat. Connect with the customer's desire to de-stress and enhance their lifestyle.
• •Use Warm, Inviting, and Slightly Informal Language: While maintaining professionalism, adopt a friendly and approachable tone. Use words that evoke comfort, nature, and tradition (e.g., "cozy," "natural," "handcrafted," "revitalizing"). Incorporate their hashtags like #workliferelax and #wellnessfüralle.
• •Highlight Quality and Sustainability: Consistently mention the high-quality, natural, and sustainable materials, as well as the European craftsmanship. This builds trust and appeals to environmentally conscious consumers.
• •Be Customer-Centric and Solution-Oriented: Address customer needs and questions directly. Offer guidance and emphasize how hikipuu products provide a simple, accessible solution for daily relaxation, eliminating the need for external spa visits.

Social Perception

Positive: Customers generally perceive hikipuu as a provider of high-quality, beautiful, and effective wellness products that deliver on their promise of relaxation and an enhanced home experience. Reliable and Professional: The brand is seen as trustworthy, with good customer service and reliable delivery. Innovative: Their custom solutions and adoption of tools like 3D configurators position them as a forward-thinking company. Specialist: Hikipuu is regarded as a specialist in individual wellness solutions, particularly sauna houses and outdoor whirlpools.

Copy Examples

• •Headline: Escape the Everyday. Your Personal Hikipuu Wellness Oasis Awaits. Body: Imagine stepping out your back door and into a world of tranquility. With our handcrafted Finnish saunas and hot tubs, made from the finest sustainable wood, that dream is now a reality. #workliferelax
• •Social Media Post: Feeling "urlaubsreif" (ready for a vacation)? 🌴 Skip the stress of travel and create your daily getaway right at home. Our mission at hikipuu is #wellnessfüralle (wellness for all) – simple, natural, and deeply relaxing. Discover your perfect sauna today!
• •Product Description Snippet: Crafted with passion in Europe, each hikipuu sauna barrel is a testament to tradition and quality. The scent of natural wood, the enveloping warmth... this isn't just a sauna, it's your personal sanctuary.
• •Email Subject Line: Martina's Tip: Unlock Deeper Relaxation with Your Hikipuu Email Body Snippet: At hikipuu, we're more than just a brand; we're a family passionate about bringing the healing power of sauna into your life. That's why we personally ensure every detail is perfect, from sustainable wood to expert craftsmanship.
• •Call to Action Button: Design Your Dream Sauna | Get Your Personalized Consultation