Brand Tone

Empowering, Inclusive, Authentic, Relatable, Stylish, Confident, Community-Focused, Friendly, Conscious, Thoughtful

Brand Values

• •Empowerment of Women
• •Community & Collaboration
• •Intentional & Functional Design
• •Versatility
• •Sustainability & Ethical Practices
• •Inclusivity & Diversity
• •Authenticity

Best Practices

• •Develop Clear Brand Voice Guidelines: Document your brand's personality, tone words (e.g., empowering, authentic, stylish, friendly, conscious), and "voice" – what it sounds like and what it doesn't. Share this with everyone who creates content.
• •Focus on Your "Why" and Values: Consistently weave your core brand values (empowerment, community, intentional design, versatility, sustainability) into your messaging. This ensures authenticity and resonates with your target audience.
• •Speak Directly to Your Audience: Understand who your customer is – a multifaceted woman who values style, performance, and community. Use language that resonates with her, addressing her needs and aspirations.
• •Maintain Consistency Across All Channels: Ensure your brand voice is recognizable whether it's an Instagram caption, website copy, email newsletter, or customer service interaction. While the execution might be tailored slightly for the platform, the core personality should remain the same.
• •Tell Authentic Stories: Share stories of the founders, the community, and customers. Use user-generated content where appropriate. This builds connection and reinforces the brand's authenticity and community focus.

Social Perception

Positive & Appreciative, Community-Oriented, Premium & Aspirational (with price considerations), Innovative & Trailblazing, Authentic & Mission-Driven

Copy Examples

• •Headline: More Than Miles. More Than Mountains. This is Your Journey. Body: At Hikerkind, we believe the best adventures are the ones where you feel completely yourself. Our gear is designed to move with you, empower your every step, and look just as good cityscape as it does cliffside. Join a community that celebrates every kind of trail, every kind of woman. #Hikerkind #TrailblazeAuthentically
• •Headline: Style That Scales. Performance That Endures. Body: Tired of choosing between looking good and feeling prepared? So were we. That's why we created Hikerkind – premium outdoor apparel that blends fashion-forward design with trail-tested functionality. Because your confidence is your most essential piece of gear. Explore the new collection. #Hikerkind #OutdoorStyleRedefined
• •Headline: Find Your Peak, And Your People. Body: The trail is calling, and so is your crew. Our Hikerkind Hike Club isn't just about covering ground; it's about sharing stories, forging friendships, and empowering each other in the great outdoors. Gear up, get out, and connect. #HikerkindCommunity #WomenWhoHike
• •Headline: Consciously Crafted. Confidently Worn. Body: Every Hikerkind piece is thoughtfully designed with both you and the planet in mind. From ethically sourced materials to versatile styles you'll wear for years to come, we're committed to making a positive impact. Feel good, inside and out. #Hikerkind #SustainableStyle #EthicalOutdoors
• •Headline: Redefine Your Outdoors. Body: Forget the old rules of what a 'hiker' looks like. At Hikerkind, we're about celebrating your unique style and empowering you to explore on your own terms. Our versatile apparel is made for every adventure life throws your way – from rugged trails to city streets. Discover gear as multifaceted as you are. #Hikerkind #AdventureReady