Brand Tone

Elegant & Sophisticated, Modern & Trendy, Approachable & Inspiring, Passionate & Quality-Conscious, Empowering

Brand Values

• •Modesty
• •Elegance & Style
• •Quality & Craftsmanship
• •Comfort & Practicality
• •Customer Confidence & Authenticity
• •Community & Connection
• •Accessibility

Best Practices

• •Maintain Elegance in Visuals and Language: Always use high-quality imagery and videography that reflects sophistication. Ensure written communication, from product descriptions to social media captions, employs refined yet accessible language. Avoid overly casual slang unless specifically targeted for a very informal platform like TikTok, and even then, maintain an underlying grace.
• •Emphasize Confidence and Empowerment: Frame messaging around how the clothing helps the wearer feel stylish, confident, and true to themselves. Use positive and uplifting language.
• •Be Authentic and Approachable, Especially on Social Media: While maintaining elegance, don't be afraid to show the human side of the brand. Share behind-the-scenes content, founder stories, and engage genuinely with comments and messages. This builds community and trust.
• •Highlight Quality and Craftsmanship Subtly: Weave in details about fabric choices, design process, and attention to detail in product descriptions and "About Us" sections. This reinforces the value proposition without being boastful.
• •Stay Consistent Across All Channels: Ensure the tone of voice is recognizable whether a customer is on the website, Instagram, TikTok, Facebook, or interacting with customer service. Create brand messaging guidelines for all team members to follow.

Social Perception

Popular & Well-Known in Malaysia, Trendy & Fashion-Forward for Modest Wear, Associated with Influencers & Celebrities, Generally Positive, with Some Quality Concerns, Community-Oriented, Symbol of Modern Muslimah Style

Copy Examples

• •Elegance Redefined. Discover the Alura Collection by HIJABISTAHUB – where timeless modesty meets contemporary chic. Each piece is thoughtfully crafted with premium fabrics to ensure you look and feel effortlessly sophisticated. Embrace your unique style. #Hijabistahub #ModernModesty #AluraCollection
• •Your everyday elegance, sorted. Our new Medina Jersey Shawls offer unparalleled comfort without compromising on style. Perfect for your busy days, effortless drapes, and a touch of grace for any look. Feel beautiful, feel you. Shop now. #HijabistahubComfort #StylishEveryday #MedinaShawl
• •Radiate confidence on your special day. The Ameera Bridal Kurung is designed to make you shine, blending exquisite detail with sophisticated modesty. Create unforgettable moments with HIJABISTAHUB. Your dream look awaits. #HijabistahubWedding #BridalElegance #FeelConfident
• •Spotted! ✨ Our girl @[InfluencerName] rocking the new Layla Abaya. Effortlessly chic and oh-so-comfy! Want to get her look? Tap the link in bio! 😉 Don’t forget to tag us in your #HijabistahubOOTD! #HijabistahubStyle #TrendyModestFashion #AbayaLove
• •Crafted with passion, designed for you. At HIJABISTAHUB, we believe in the beauty of modesty and the power of quality. From sourcing the finest materials to perfecting every stitch, we're dedicated to bringing you fashion that inspires. Experience the difference. #HijabistahubValues #QualityCraftsmanship #ModestFashionJourney