Brand Tone

empowering, modern, and friendly

Brand Values

• •Empowerment
• •Modesty
• •Family and Community
• •Customer Satisfaction
• •Style and Modernity

Best Practices

• •Maintain an Empowering Voice: All copy should aim to uplift and inspire customers, reinforcing the brand's core mission of empowerment.
• •Use Inclusive and Friendly Language: Address your audience as a community or "family," as seen in your "About Us" page, to foster a strong connection.
• •Highlight Versatility and Style: In product descriptions and social media posts, focus on how items can be styled for different occasions, showcasing their practicality and fashion-forwardness.
• •Stay Visually Consistent: Ensure that the aesthetic of your photos and videos on all platforms aligns with your modern and chic brand identity.
• •Engage with Your Community: Actively respond to comments and messages on social media in a friendly and helpful manner to build a loyal following and gather valuable feedback.

Social Perception

The brand is seen as a source for stylish and modern hijabi fashion, with generally positive customer perception based on available reviews.

Copy Examples

• •Effortlessly chic, beautifully modest. Our new VEILED collection has arrived to redefine your wardrobe. Discover pieces that speak to your style and faith. #HijabiPicks #ModernModesty #HijabFashion
• •Tired of searching for the perfect modest outfit? Welcome to Hijabi Picks, your one-stop shop for contemporary hijabi fashion. From everyday essentials to elegant evening wear, we've got you covered. Shop now and find your new favorite look!
• •Meet the dress that does it all. Our 'Eve' dress is designed for the modern woman on the go. Dress it up with heels for a special occasion or pair it with sneakers for a casual day out. Comfort and style, all in one. #HijabiStyle #ModestFashion
• •3 ways to style our best-selling wrap denim jacket! Which look is your favorite? Let us know in the comments! #HijabiHacks #StylingTips #HijabTutorial
• •As part of the Hijabi Picks family, we wanted you to be the first to know about our latest arrivals. We're continuing our mission to bring you pieces that are not only modest but also a true reflection of your personal style. Thank you for being on this journey with us.